During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to spirits, which of the following brands do you like?
Brand usage: When it comes to spirits, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to spirits, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Kahlúa in the UK? When it comes to spirits drinkers, brand awareness of Kahlúa is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kahlúa in the UK? In total, *% of UK spirits drinkers say they like Kahlúa. However, in actuality, among the **% of UK respondents who know Kahlúa, **% of people like the brand.
What is the usage share of Kahlúa in the UK? All in all, *% of spirits drinkers in the UK use Kahlúa. That means, of the **% who know the brand, **% use them.
How loyal are the drinkers of Kahlúa? Around *% of spirits drinkers in the UK say they are likely to use Kahlúa again. Set in relation to the *% usage share of the brand, this means that **% of their drinkers show loyalty to the brand.
What's the buzz around Kahlúa in the UK? In October 2022, about *% of UK spirits drinkers had heard about Kahlúa in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's *%, meaning at the time of the survey there's little to no buzz around Kahlúa in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆƽâ°æ Brand KPI survey has you covered.
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ÌÇÐÄÆƽâ°æ. (December 13, 2022). Kahlúa brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the UK in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /forecasts/1352712/kahlua-spirits-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Kahlúa brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the UK in 2022." Chart. December 13, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /forecasts/1352712/kahlua-spirits-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2022). Kahlúa brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the UK in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /forecasts/1352712/kahlua-spirits-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Kahlúa Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Spirits Drinkers in The Uk in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Dec 2022, /forecasts/1352712/kahlua-spirits-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ, Kahlúa brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the UK in 2022 ÌÇÐÄÆƽâ°æ, /forecasts/1352712/kahlua-spirits-brand-profile-in-the-uk/ (last visited July 23, 2026)
Kahlúa brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the UK in 2022 [Graph], ÌÇÐÄÆƽâ°æ, December 13, 2022. [Online]. Available: /forecasts/1352712/kahlua-spirits-brand-profile-in-the-uk/
