Absolut Vodka brand profile UK 2022| ��ƽ��

Absolut Vodka brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the UK in 2022

Characteristic	Share of respondents
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Number of respondents

996 respondents

Age group

18-64 years

Special properties

respondents who drink spirits

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to spirits, which of the following brands do you like?
Brand usage: When it comes to spirits, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to spirits, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Absolut Vodka in the UK?
When it comes to spirits drinkers, brand awareness of Absolut Vodka is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Absolut Vodka in the UK?
In total, **% of UK spirits drinkers say they like Absolut Vodka. However, in actuality, among the **% of UK respondents who know Absolut Vodka, **% of people like the brand.

What is the usage share of Absolut Vodka in the UK?
All in all, **% of spirits drinkers in the UK use Absolut Vodka. That means, of the **% who know the brand, **% use them.

How loyal are the drinkers of Absolut Vodka?
Around **% of spirits drinkers in the UK say they are likely to use Absolut Vodka again. Set in relation to the **% usage share of the brand, this means that **% of their drinkers show loyalty to the brand.

What's the buzz around Absolut Vodka in the UK?
In October 2022, about **% of UK spirits drinkers had heard about Absolut Vodka in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Absolut Vodka in the UK.

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