Chanel brand profile Germany 2022| ��ƽ��

Chanel brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

936 respondents

Age group

18-64 years

Special properties

respondents who own jewelry

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to jewelry, which of the following brands do you like?
Brand usage: When it comes to jewelry, which of the following brands do you own currently?
Brand loyalty: When it comes to jewelry, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Chanel in Germany?
When it comes to jewelry owners, brand awareness of Chanel is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Chanel in Germany?
In total, *** of German jewelry owners say they like Chanel. However, in actuality, among the *** of German respondents who know Chanel, *** of people like the brand.

What is the usage share of Chanel in Germany?
All in all, *** of jewelry owners in Germany use Chanel. That means, of the *** who know the brand, *** own them.

How loyal are the owners of Chanel?
Around *** of jewelry owners in Germany say they are likely to buy Chanel again. Set in relation to the *** usage share of the brand, this means that *** of their owners show loyalty to the brand.

What's the buzz around Chanel in Germany?
In ****, about *** of German jewelry owners had heard about Chanel in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around Chanel in Germany.

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