Graff brand profile U.S. 2024| ��ƽ��

Graff brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

888 respondents

Age group

18-64 years

Special properties

respondents who own jewelry

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name?"

Brand popularity: "When it comes to jewelry, which of the following brands do you like?"

Brand usage: "When it comes to jewelry, which of the following brands do you own currently?"

Brand loyalty: "When it comes to jewelry, which of the following brands are you likely to purchase again in the future?"

Brand buzz: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

Citation formats

How high is the brand awareness of Graff in the United States?
When it comes to jewelry owners, brand awareness of Graff is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Graff in the United States?
In total, ** of U.S. jewelry owners say they like Graff. However, in actuality, among the *** of U.S. respondents who know Graff, *** of people like the brand.

What is the usage share of Graff in the United States?
All in all, ** of jewelry owners in the United States own Graff. That means, of the *** who know the brand, *** own them.

How loyal are the owners of Graff?
Around ** of jewelry owners in the United States say they are likely to purchase Graff again. Set in relation to the ** usage share of the brand, this means that *** of their owners show loyalty to the brand.

What's the buzz around Graff in the United States?
In , about ** of U.S. jewelry owners had heard about Graff in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Graff in the United States.