In a survey conducted among Chinese consumers in February 2024, nearly ** percent of respondents said they usually bought jewelry products from certain brands. For most respondents, product design was the decisive factor for choosing jewelry brands.
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NetEase. (April 7, 2024). Share of jewelry consumers who have a brand preference when buying jewelry products in China as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1541539/china-jewelry-consumer-brand-loyalty/
NetEase. "Share of jewelry consumers who have a brand preference when buying jewelry products in China as of February 2024." Chart. April 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1541539/china-jewelry-consumer-brand-loyalty/
NetEase. (2024). Share of jewelry consumers who have a brand preference when buying jewelry products in China as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1541539/china-jewelry-consumer-brand-loyalty/
NetEase. "Share of Jewelry Consumers Who Have a Brand Preference When Buying Jewelry Products in China as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Apr 2024, /statistics/1541539/china-jewelry-consumer-brand-loyalty/
NetEase, Share of jewelry consumers who have a brand preference when buying jewelry products in China as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1541539/china-jewelry-consumer-brand-loyalty/ (last visited July 31, 2026)
Share of jewelry consumers who have a brand preference when buying jewelry products in China as of February 2024 [Graph], NetEase, April 7, 2024. [Online]. Available: /statistics/1541539/china-jewelry-consumer-brand-loyalty/
