Vichy Homme brand profile Germany 2022| ��ƽ��

Vichy Homme brand awareness, usage, popularity, loyalty, and buzz among male cosmetics users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

863 respondents

Age group

18-64 years

Special properties

respondents who use male cosmetics

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to male cosmetics, which of the following brands do you like?
Brand usage: When it comes to male cosmetics, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to male cosmetics, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Vichy Homme in Germany?
When it comes to male cosmetics users, brand awareness of Vichy Homme is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Vichy Homme in Germany?
In total, ** of German male cosmetics users say they like Vichy Homme. However, in actuality, among the *** of German respondents who know Vichy Homme, ** of people like the brand.

What is the usage share of Vichy Homme in Germany?
All in all, ** of male cosmetics users in Germany use Vichy Homme. That means, of the *** who know the brand, ** use them.

How loyal are the users of Vichy Homme?
Around ** of male cosmetics users in Germany say they are likely to use Vichy Homme again. Set in relation to the ** usage share of the brand, this means that *** of their users show loyalty to the brand.

What's the buzz around Vichy Homme in Germany?
In September 2022, about ** of German male cosmetics users had heard about Vichy Homme in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's **, meaning at the time of the survey there's little to no buzz around Vichy Homme in Germany.

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