During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to deodorants, which of the following brands do you like?
Brand usage: When it comes to deodorants, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to deodorants, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of LYNX in the UK? When it comes to deodorant users, brand awareness of LYNX is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LYNX in the UK? In total, *** of UK deodorant users say they like LYNX. However, in actuality, among the *** of UK respondents who know LYNX, *** of people like the brand.
What is the usage share of LYNX in the UK? All in all, *** of deodorant users in the UK use LYNX. That means, of the *** who know the brand, *** use them.
How loyal are the users of LYNX? Around *** of deodorant users in the UK say they are likely to use LYNX again. Set in relation to the *** usage share of the brand, this means that *** of their users show loyalty to the brand.
What's the buzz around LYNX in the UK? In September 2022, about *** of UK deodorant users had heard about LYNX in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around LYNX in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆƽâ°æ Brand KPI survey has you covered.
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ÌÇÐÄÆƽâ°æ. (October 18, 2022). LYNX brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /forecasts/1340033/lynx-deodorants-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "LYNX brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022." Chart. October 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /forecasts/1340033/lynx-deodorants-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2022). LYNX brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /forecasts/1340033/lynx-deodorants-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Lynx Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Deodorant Users in The Uk in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2022, /forecasts/1340033/lynx-deodorants-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ, LYNX brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 ÌÇÐÄÆƽâ°æ, /forecasts/1340033/lynx-deodorants-brand-profile-in-the-uk/ (last visited July 25, 2026)
LYNX brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 [Graph], ÌÇÐÄÆƽâ°æ, October 18, 2022. [Online]. Available: /forecasts/1340033/lynx-deodorants-brand-profile-in-the-uk/
