Fa brand profile Germany 2022| ��ƽ��

Fa brand awareness, usage, popularity, loyalty, and buzz among deodorant users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

1,185 respondents

Age group

18-64 years

Special properties

respondents who use deodorants

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to deodorants, which of the following brands do you like?
Brand usage: When it comes to deodorants, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to deodorants, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Fa in Germany?
When it comes to deodorant users, brand awareness of Fa is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Fa in Germany?
In total, *** of German deodorant users say they like Fa. However, in actuality, among the *** of German respondents who know Fa, *** of people like the brand.

What is the usage share of Fa in Germany?
All in all, *** of deodorant users in Germany use Fa. That means, of the *** who know the brand, *** use them.

How loyal are the users of Fa?
Around *** of deodorant users in Germany say they are likely to use Fa again. Set in relation to the *** usage share of the brand, this means that *** of their users show loyalty to the brand.

What's the buzz around Fa in Germany?
In September 2022, about *** of German deodorant users had heard about Fa in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Fa in Germany.

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