During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to deodorants, which of the following brands do you like?
Brand usage: When it comes to deodorants, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to deodorants, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Impulse in the UK? When it comes to deodorant users, brand awareness of Impulse is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Impulse in the UK? In total, *** of UK deodorant users say they like Impulse. However, in actuality, among the *** of UK respondents who know Impulse, *** of people like the brand.
What is the usage share of Impulse in the UK? All in all, *** of deodorant users in the UK use Impulse. That means, of the *** who know the brand, *** use them.
How loyal are the users of Impulse? Around *** of deodorant users in the UK say they are likely to use Impulse again. Set in relation to the *** usage share of the brand, this means that *** of their users show loyalty to the brand.
What's the buzz around Impulse in the UK? In September 2022, about *** of UK deodorant users had heard about Impulse in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Impulse in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆƽâ°æ Brand KPI survey has you covered.
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ÌÇÐÄÆƽâ°æ. (October 18, 2022). Impulse brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /forecasts/1340029/impulse-deodorants-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Impulse brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022." Chart. October 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /forecasts/1340029/impulse-deodorants-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2022). Impulse brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /forecasts/1340029/impulse-deodorants-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Impulse Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Deodorant Users in The Uk in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2022, /forecasts/1340029/impulse-deodorants-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ, Impulse brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 ÌÇÐÄÆƽâ°æ, /forecasts/1340029/impulse-deodorants-brand-profile-in-the-uk/ (last visited July 24, 2026)
Impulse brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 [Graph], ÌÇÐÄÆƽâ°æ, October 18, 2022. [Online]. Available: /forecasts/1340029/impulse-deodorants-brand-profile-in-the-uk/
