Fred Meyer brand profile U.S. 2022| ��ƽ��

Fred Meyer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the United States in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

1,211 respondents

Age group

18-64 years

Special properties

respondents who use grocery stores

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to grocery stores, which of the following brands do you like?
Brand usage: When it comes to grocery stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to grocery stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Fred Meyer in the United States?
When it comes to grocery store customers, brand awareness of Fred Meyer is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Fred Meyer in the United States?
In total, ** of U.S. grocery store customers say they like Fred Meyer. However, in actuality, among the *** of U.S. respondents who know Fred Meyer, *** of people like the brand.

What is the usage share of Fred Meyer in the United States?
All in all, ** of grocery store customers in the United States use Fred Meyer. That means, of the *** who know the brand, *** use them.

How loyal are the customers of Fred Meyer?
Around ** of grocery store customers in the United States say they are likely to use Fred Meyer again. Set in relation to the ** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around Fred Meyer in the United States?
In August 2022, about ** of U.S. grocery store customers had heard about Fred Meyer in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Fred Meyer in the United States.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.