During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to grocery stores, which of the following brands do you like?
Brand usage: When it comes to grocery stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to grocery stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Marks & Spencer in the UK? When it comes to grocery store customers, brand awareness of Marks & Spencer is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marks & Spencer in the UK? In total, **% of UK grocery store customers say they like Marks & Spencer.
What is the usage share of Marks & Spencer in the UK? All in all, **% of grocery store customers in the UK use Marks & Spencer.
How loyal are the customers of Marks & Spencer? Around **% of grocery store customers in the UK say they are likely to use Marks & Spencer again.Â
What's the buzz around Marks & Spencer in the UK? In December 2024, about **% of UK grocery store customers had heard about Marks & Spencer in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was some buzz around Marks & Spencer in the UK.
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ÌÇÐÄÆƽâ°æ. (December 17, 2024). Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /forecasts/1335793/marks-and-spencer-grocery-stores-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of December 2024." Chart. December 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /forecasts/1335793/marks-and-spencer-grocery-stores-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2024). Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /forecasts/1335793/marks-and-spencer-grocery-stores-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Marks & Spencer Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Grocery Store Customers in The Uk as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2024, /forecasts/1335793/marks-and-spencer-grocery-stores-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ, Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of December 2024 ÌÇÐÄÆƽâ°æ, /forecasts/1335793/marks-and-spencer-grocery-stores-brand-profile-in-the-uk/ (last visited August 01, 2026)
Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of December 2024 [Graph], ÌÇÐÄÆƽâ°æ, December 17, 2024. [Online]. Available: /forecasts/1335793/marks-and-spencer-grocery-stores-brand-profile-in-the-uk/
