During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to grocery stores, which of the following brands do you like?
Brand usage: When it comes to grocery stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to grocery stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Tesco in the UK? When it comes to grocery store customers, brand awareness of Tesco is at 97percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tesco in the UK? In total, ** percent of UK grocery store customers say they like Tesco.Â
What is the usage share of Tesco in the UK? All in all, ** percent of grocery store customers in the UK use Tesco.
How loyal are the customers of Tesco? Around ** percent of grocery store customers in the UK say they are likely to use Tesco again. Set in relation to the **% usage share of the brand, this means that **% of their customers show loyalty to the brand.
What's the buzz around Tesco in the UK? In **, about ** percent of UK grocery store customers had heard about Tesco in the media, on social media, or in advertising over the past three months. Meaning at the time of the survey there was some buzz around Tesco in the UK.
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ÌÇÐÄÆƽâ°æ. (October 17, 2024). Tesco brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /forecasts/1335777/tesco-grocery-stores-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Tesco brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of October 2024." Chart. October 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /forecasts/1335777/tesco-grocery-stores-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2024). Tesco brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /forecasts/1335777/tesco-grocery-stores-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Tesco Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Grocery Store Customers in The Uk as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2024, /forecasts/1335777/tesco-grocery-stores-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ, Tesco brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of October 2024 ÌÇÐÄÆƽâ°æ, /forecasts/1335777/tesco-grocery-stores-brand-profile-in-the-uk/ (last visited July 31, 2026)
Tesco brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of October 2024 [Graph], ÌÇÐÄÆƽâ°æ, October 17, 2024. [Online]. Available: /forecasts/1335777/tesco-grocery-stores-brand-profile-in-the-uk/
