McDonald’s brand profile UK 2024| ��ƽ��

McDonald’s brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

1,166 respondents

Age group

18-64 years

Special properties

respondents who go to restaurant chains

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to restaurant chains, which of the following brands do you like?
Brand usage: When it comes to restaurant chains, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to restaurant chains, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of McDonald’s in the UK?
When it comes to restaurant chain customers, brand awareness of McDonald’s is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is McDonald’s in the UK?
In total, ** percent of UK restaurant chain customers say they like McDonald’s.

What is the usage share of McDonald’s in the UK?
All in all, ** percent of restaurant chain customers in the UK use McDonald’s.

How loyal are the customers of McDonald’s?
Around ** percent of restaurant chain customers in the UK say they are likely to use McDonald’s again.

What's the buzz around McDonald’s in the UK?
In October 2024, about ** percent of UK restaurant chain customers had heard about McDonald’s in the media, on social media, or in advertising over the past three months.

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