During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to beer, which of the following brands do you like?
Brand usage: When it comes to beer, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to beer, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Amstel in the UK? When it comes to beer drinkers, brand awareness of Amstel is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amstel in the UK? In total, *** of UK beer drinkers say they like Amstel. However, in actuality, among the *** of UK respondents who know Amstel, *** of people like the brand.
What is the usage share of Amstel in the UK? All in all, *** of beer drinkers in the UK use Amstel. That means, of the *** who know the brand, *** use them.
How loyal are the drinkers of Amstel? Around *** of beer drinkers in the UK say they are likely to use Amstel again. Set in relation to the *** usage share of the brand, this means that *** of their drinkers show loyalty to the brand.
What's the buzz around Amstel in the UK? In August 2022, about ** of UK beer drinkers had heard about Amstel in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Amstel in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆƽâ°æ Brand KPI survey has you covered.
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ÌÇÐÄÆƽâ°æ. (September 25, 2022). Amstel brand awareness, usage, popularity, loyalty, and buzz among beer drinkers in the UK in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /forecasts/1335401/amstel-beer-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Amstel brand awareness, usage, popularity, loyalty, and buzz among beer drinkers in the UK in 2022." Chart. September 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /forecasts/1335401/amstel-beer-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2022). Amstel brand awareness, usage, popularity, loyalty, and buzz among beer drinkers in the UK in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /forecasts/1335401/amstel-beer-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Amstel Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Beer Drinkers in The Uk in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Sep 2022, /forecasts/1335401/amstel-beer-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ, Amstel brand awareness, usage, popularity, loyalty, and buzz among beer drinkers in the UK in 2022 ÌÇÐÄÆƽâ°æ, /forecasts/1335401/amstel-beer-brand-profile-in-the-uk/ (last visited July 28, 2026)
Amstel brand awareness, usage, popularity, loyalty, and buzz among beer drinkers in the UK in 2022 [Graph], ÌÇÐÄÆƽâ°æ, September 25, 2022. [Online]. Available: /forecasts/1335401/amstel-beer-brand-profile-in-the-uk/
