Naked Wines brand profile UK 2024| ��ƽ��

Naked Wines brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

628 respondents

Age group

18-64 years

Special properties

respondents who use Beverage online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Beverage online shops, which of the following brands do you like?
Brand usage: When it comes to Beverage online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Beverage online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Naked Wines in the UK?
When it comes to beverage online shop users, brand awareness of Naked Wines is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Naked Wines in the UK?
In total, ** percent of UK beverage online shop users say they like Naked Wines. However, in actuality, among the ** percent of UK respondents who know Naked Wines, ** percent of people like the brand.

What is the usage share of Naked Wines in the UK?
All in all, ** percent of beverage online shop users in the UK use Naked Wines. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the customers of Naked Wines?
Around ** percent of beverage online shop users in the UK say they are likely to use Naked Wines again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.

What's the buzz around Naked Wines in the UK?
In April 2024, about ** percent of UK beverage online shop users had heard about Naked Wines in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Naked Wines in the UK.

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