Biotrend brand profile Germany 2022| ��ƽ��

Biotrend brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

996 respondents

Age group

18-64 years

Special properties

respondents who eat organic food

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to organic food, which of the following brands do you like?
Brand usage: When it comes to organic food, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to organic food, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Biotrend in Germany?
When it comes to organic food eaters, brand awareness of Biotrend is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Biotrend in Germany?
In total, ** of German organic food eaters say they like Biotrend. However, in actuality, among the *** of German respondents who know Biotrend, *** of people like the brand.

What is the usage share of Biotrend in Germany?
All in all, ** of organic food eaters in Germany use Biotrend. That means, of the *** who know the brand, *** use them.

How loyal are the consumers of Biotrend?
Around ** of organic food eaters in Germany say they are likely to use Biotrend again. Set in relation to the ** usage share of the brand, this means that *** of their consumers show loyalty to the brand.

What's the buzz around Biotrend in Germany?
In August 2022, about ** of German organic food eaters had heard about Biotrend in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's **, meaning at the time of the survey there's little to no buzz around Biotrend in Germany.

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