Kleinanzeigen (eBay-Kleinanzeigen) brand profile Germany 2023| ��ƽ��

Kleinanzeigen (eBay-Kleinanzeigen) brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in Germany in 2023

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Number of respondents

912 respondents

Age group

18-64 years

Special properties

respondents who use second-hand apparel online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to second-hand apparel online shops, which of the following brands do you like?
Brand usage: When it comes to second-hand apparel online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to second-hand apparel online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Kleinanzeigen (eBay-Kleinanzeigen) in Germany?
When it comes to second-hand apparel online shop users, brand awareness of Kleinanzeigen (eBay-Kleinanzeigen) is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Kleinanzeigen (eBay-Kleinanzeigen) in Germany?
In total, ** percent of German second-hand apparel online shop users say they like Kleinanzeigen (eBay-Kleinanzeigen). However, in actuality, among the ** percent of German respondents who know Kleinanzeigen (eBay-Kleinanzeigen), ** percent of people like the brand.

What is the usage share of Kleinanzeigen (eBay-Kleinanzeigen) in Germany?
All in all, ** percent of second-hand apparel online shop users in Germany use Kleinanzeigen (eBay-Kleinanzeigen). That means, of the ** percent who know the brand, ** percent use them.

How loyal are the customers of Kleinanzeigen (eBay-Kleinanzeigen)?
Around ** percent of second-hand apparel online shop users in Germany say they are likely to use Kleinanzeigen (eBay-Kleinanzeigen) again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.

What's the buzz around Kleinanzeigen (eBay-Kleinanzeigen) in Germany?
In September 2023, about ** percent of German second-hand apparel online shop users had heard about Kleinanzeigen (eBay-Kleinanzeigen) in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's considerable buzz around Kleinanzeigen (eBay-Kleinanzeigen) in Germany.

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