respondents who use second-hand apparel online shops
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to second-hand apparel online shops, which of the following brands do you like?
Brand usage: When it comes to second-hand apparel online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to second-hand apparel online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of depop in the United States? When it comes to second-hand apparel online shop users, brand awareness of depop is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is depop in the United States? In total, ** percent of U.S. second-hand apparel online shop users say they like depop. However, in actuality, among the ** percent of U.S. respondents who know depop, ** percent of people like the brand.
What is the usage share of depop in the United States? All in all, ** percent of second-hand apparel online shop users in the United States use depop. That means, of the ** percent who know the brand, ** percent use them.
How loyal are the customers of depop? Around ** percent of second-hand apparel online shop users in the United States say they are likely to use depop again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.
What's the buzz around depop in the United States? In September 2023, about ** percent of U.S. second-hand apparel online shop users had heard about depop in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around depop in the United States.
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ÌÇÐÄÆÆ½â°æ. (September 12, 2023). depop brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the United States in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /forecasts/1252142/depop-second-hand-apparel-online-shops-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. "depop brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the United States in 2023." Chart. September 12, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /forecasts/1252142/depop-second-hand-apparel-online-shops-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. (2023). depop brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the United States in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /forecasts/1252142/depop-second-hand-apparel-online-shops-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. "Depop Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Second-hand Apparel Online Shop Users in The United States in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Sep 2023, /forecasts/1252142/depop-second-hand-apparel-online-shops-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ, depop brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the United States in 2023 ÌÇÐÄÆÆ½â°æ, /forecasts/1252142/depop-second-hand-apparel-online-shops-brand-profile-in-the-united-states/ (last visited August 03, 2026)
depop brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the United States in 2023 [Graph], ÌÇÐÄÆÆ½â°æ, September 12, 2023. [Online]. Available: /forecasts/1252142/depop-second-hand-apparel-online-shops-brand-profile-in-the-united-states/