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In the financial year 2025, the leading selling country of IKEA products was Germany, accounting for 15.4 percent of IKEA's total sales. The United States followed, accounting for 12.6 percent of the share.

IKEA

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest furniture retailer, recognized for its Scandinavian style. The majority of IKEA's furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging.

One of the key competitive advantages IKEA has is its extensive knowledge about the customers. The company understands the purchasing factors that influence customers to buy and implements the best practices to induce that decision. Low prices are the cornerstone of the IKEA business idea and the company always tries to do things as efficiently and cost-effective as possible.

To keep costs low at all times, the company must find new and innovative ways to do that and to incorporate them in its business model. The business’ innovations include new materials that contribute more to a sustainable environment and are less costly or using the newest ways of packaging, handling and transporting materials.

According to Kantar Millward Brown's "Brandz Top 100 Most Valuable Global Brands 2025", not only is IKEA the most valuable furniture retailer brand in the world, it is also the sixth most valuable retailer in the world, valued at around 25.7 billion U.S. dollars. The business operates 604 stores and is present in the major world markets. There are around 915 million customer visits to IKEA stores every year.