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Share of consumers buying wine online in France in selected years from 2022 to 2026

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Release date

April 2026

Region

France

Survey time period

2022 to 2026

Number of respondents

1,033*

Age group

18-65 years

Supplementary notes

*Respondents in the 2026 edition. This number varies from one edition of the survey to another.

Data prior to 2025 were taken from previous releases. No data was reported for 2020.

Citation formats

Share of consumers purchasing wine via digital channels in France 2022-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 8, 2026

In 2026, around ** percent of consumers bought wine online in France. Wine e-commerce user penetration declined signidicantly after the COVID-19 pandemic, before experiencing steady increase again since 2025.

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