Build-A-Bear brand profile U.S. 2023| ��ƽ��

Build-A-Bear brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

829 respondents

Age group

18-64 years

Special properties

respondents who use toys & baby online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to toys & baby online shops, which of the following brands do you like?
Brand usage: When it comes to toys & baby online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to toys & baby online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Build-A-Bear in the United States?
When it comes to toys and baby online shop users, brand awareness of Build-A-Bear is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Build-A-Bear in the United States?
In total, ** percent of U.S. toys and baby online shop users say they like Build-A-Bear. However, in actuality, among the ** percent of U.S. respondents who know Build-A-Bear, ** percent of people like the brand.

What is the usage share of Build-A-Bear in the United States?
All in all, ** percent of toys and baby online shop users in the United States use Build-A-Bear. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the customers of Build-A-Bear?
Around ** percent of toys and baby online shop users in the United States say they are likely to use Build-A-Bear again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.

What's the buzz around Build-A-Bear in the United States?
In September 2023, about ** percent of U.S. toys and baby online shop users had heard about Build-A-Bear in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Build-A-Bear in the United States.

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