Key insights
- Leading plant-based product in retail in Italy by sales volume
- Milk

Detailed statistics
Sales volume of plant-based products in retail in Italy by category 2022
- Market share of vegan products among total food sales in Italy in 2023
- %

Detailed statistics
Italy: market share of 'lifestyle' food products 2023, by product claim
- Sales value of plant-based beverages in food retail in Italy
- m EUR

Detailed statistics
Sales of plant-based drinks in food retail in Italy 2021-2023
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Current statistics on this topic
Recommended statistics
Overview
6
- Global meat substitutes market revenue 2018-2031
- Revenue of the milk substitutes industry worldwide 2018-2031
- Meat substitutes market size in selected countries in Europe 2025
- Plant-based meal sales in Europe 2020-2022
- Vegetarianism and veganism among young adults in selected European countries 2025
- Length of dietary lifestyle in European countries in 2023, by dietary type
Overview
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Global meat substitutes market revenue 2018-2031

Global meat substitutes market revenue 2018-2031
Market revenue of plant-based meat worldwide from 2018 to 2031 (in billion U.S. dollars)
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Revenue of the milk substitutes industry worldwide 2018-2031

Revenue of the milk substitutes industry worldwide 2018-2031
Revenue of the milk substitutes industry worldwide from 2018 to 2031 (in billion U.S. dollars)
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Meat substitutes market size in selected countries in Europe 2025

Meat substitutes market size in selected countries in Europe 2025
Sales value of plant-based meat substitutes in selected countries in Europe in 2025 (in million euros)
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Plant-based meal sales in Europe 2020-2022

Plant-based meal sales in Europe 2020-2022
Sales of plant-based meals in Europe from 2020 to 2022 (in million euros)
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Vegetarianism and veganism among young adults in selected European countries 2025

Vegetarianism and veganism among young adults in selected European countries 2025
Share of young adults who are vegetarian or vegan in selected European countries in 2025
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Length of dietary lifestyle in European countries in 2023, by dietary type

Length of dietary lifestyle in European countries in 2023, by dietary type
Length of dietary lifestyle in selected European countries in 2023, by dietary type
Vegetarian and vegan foods market
8
- Italy: sales value of plant-based products in retail 2021-2025
- Sales value growth of plant-based products in retail in Italy by category 2022
- Sales volume of plant-based products in retail in Italy by category 2022
- Sales value of plant-based products in retail in Italy by category 2022
- Sales value of 'lifestyle' food products in Italy 2019-2023
- Italy: number of 'lifestyle' food products 2019-2023
- Italy: market share of 'lifestyle' food products 2023, by product claim
- Italy: share of 'lifestyle' food products 2023, by product claim
Vegetarian and vegan foods market
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Italy: sales value of plant-based products in retail 2021-2025

Italy: sales value of plant-based products in retail 2021-2025
Sales value of plant-based products in retail in Italy from 2021 to 2025 (in million euros)
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Sales value growth of plant-based products in retail in Italy by category 2022

Sales value growth of plant-based products in retail in Italy by category 2022
Percentage change in sales value of plant-based products in retail in Italy in 2022, by category
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Sales volume of plant-based products in retail in Italy by category 2022

Sales volume of plant-based products in retail in Italy by category 2022
Sales volume of plant-based products in retail in Italy in 2022, by category (in million units)
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Sales value of plant-based products in retail in Italy by category 2022

Sales value of plant-based products in retail in Italy by category 2022
Sales value of plant-based products in retail in Italy in 2022, by category (in million euros)
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Sales value of 'lifestyle' food products in Italy 2019-2023

Sales value of 'lifestyle' food products in Italy 2019-2023
Value of sales of food products related to lifestyle* among total food products in hyper and supermarkets Italy from 2019 to 2023 (in million euros)
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Italy: number of 'lifestyle' food products 2019-2023

Italy: number of 'lifestyle' food products 2019-2023
Number of food products related to lifestyle* among total food products in hyper and supermarkets Italy from 2019 to 2023
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Italy: market share of 'lifestyle' food products 2023, by product claim

Italy: market share of 'lifestyle' food products 2023, by product claim
Market share of food products related to lifestyle in Italy in 2023, ranked by product claim
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Italy: share of 'lifestyle' food products 2023, by product claim

Italy: share of 'lifestyle' food products 2023, by product claim
Percentage of food products* related to lifestyle in Italy in 2023, ranked by product claim
Beverage alternatives
6
- Sales of plant-based drinks in food retail in Italy 2021-2023
- Sales volume of plant-based drinks in food retail in Italy 2021-2023
- Sales of plant-based drinks in food retail in Italy by drink type 2023
- Sales volume of plant-based drinks in food retail in Italy by drink type 2023
- Sales share of vegan wines in retail in Italy 2020-2022
- Growth in sales of vegan wines in retail in Italy 2020-2022
Beverage alternatives
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Sales of plant-based drinks in food retail in Italy 2021-2023

Sales of plant-based drinks in food retail in Italy 2021-2023
Sales of plant-based beverages in food retail in Italy from 2021 to 2023 (in million euros)
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Sales volume of plant-based drinks in food retail in Italy 2021-2023

Sales volume of plant-based drinks in food retail in Italy 2021-2023
Sales volume of plant-based beverages in food retail in Italy from 2021 to 2023 (in million liters)
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Sales of plant-based drinks in food retail in Italy by drink type 2023

Sales of plant-based drinks in food retail in Italy by drink type 2023
Sales of plant-based beverages in food retail in Italy in 2023, by beverage type (in million euros)
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Sales volume of plant-based drinks in food retail in Italy by drink type 2023

Sales volume of plant-based drinks in food retail in Italy by drink type 2023
Sales volume of plant-based beverages in food retail in Italy in 2023, by beverage type (in million liters)
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Sales share of vegan wines in retail in Italy 2020-2022

Sales share of vegan wines in retail in Italy 2020-2022
Share of sales of vegan wines in retail in Italy from 2020 to 2022
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Growth in sales of vegan wines in retail in Italy 2020-2022

Growth in sales of vegan wines in retail in Italy 2020-2022
Percentage change in sales of vegan wines in retail in Italy from 2020 to 2022
Dairy alternatives
7
- Sales value of plant-based cheese in retail in Italy 2021-2025
- Sales value of plant-based yogurt in retail in Italy 2021-2025
- Sales value of plant-based ice cream in retail in Italy 2021-2023
- Consumption frequency of plant-based dairy in Italy in 2023, by type
- Plant-based cheese consumption frequency in Italy 2023
- Plant-based milk consumption frequency in Italy 2023
- Plant-based yogurt consumption frequency in Italy 2023
Dairy alternatives
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Sales value of plant-based cheese in retail in Italy 2021-2025

Sales value of plant-based cheese in retail in Italy 2021-2025
Sales value of plant-based cheese in retail in Italy from 2021 to 2025 (in million euros)
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Sales value of plant-based yogurt in retail in Italy 2021-2025

Sales value of plant-based yogurt in retail in Italy 2021-2025
Sales value of plant-based yogurt in retail in Italy from 2021 to 2025 (in million euros)
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Sales value of plant-based ice cream in retail in Italy 2021-2023

Sales value of plant-based ice cream in retail in Italy 2021-2023
Sales value of plant-based ice cream in retail in Italy from 2021 to 2023 (in million euros)
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Consumption frequency of plant-based dairy in Italy in 2023, by type

Consumption frequency of plant-based dairy in Italy in 2023, by type
Share of consumers who eat plant-based dairy products daily or weekly in Italy in 2023, by type
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Plant-based cheese consumption frequency in Italy 2023

Plant-based cheese consumption frequency in Italy 2023
Consumer familiarity with plant-based cheese products in Italy in 2023
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Plant-based milk consumption frequency in Italy 2023

Plant-based milk consumption frequency in Italy 2023
Consumer familiarity with plant-based milk products in Italy in 2023
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Plant-based yogurt consumption frequency in Italy 2023

Plant-based yogurt consumption frequency in Italy 2023
Consumer familiarity with plant-based yogurt products in Italy in 2023
Meat alternatives
5
- Sales value of plant-based meat in retail in Italy 2021-2025
- Sales growth of meat alternatives in Italy 2021/2022-2022/2023
- Consumption frequency of plant-based meat & fish in Italy in 2023, by type
- Plant-based meat consumption frequency in Italy 2023
- Plant-based fish and seafood consumption frequency in Italy 2023
Meat alternatives
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Sales value of plant-based meat in retail in Italy 2021-2025

Sales value of plant-based meat in retail in Italy 2021-2025
Sales value of plant-based meat in retail in Italy from 2021 to 2025 (in million euros)
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Sales growth of meat alternatives in Italy 2021/2022-2022/2023

Sales growth of meat alternatives in Italy 2021/2022-2022/2023
Percentage change in sales value and volume of plant-based meats in Italy from 2021/2022 to 2022/2023*
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Consumption frequency of plant-based meat & fish in Italy in 2023, by type

Consumption frequency of plant-based meat & fish in Italy in 2023, by type
Share of consumers who eat plant-based meat and seafood products daily or weekly in Italy in 2023, by type
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Plant-based meat consumption frequency in Italy 2023

Plant-based meat consumption frequency in Italy 2023
Consumer familiarity with plant-based meat products in Italy in 2023
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Plant-based fish and seafood consumption frequency in Italy 2023

Plant-based fish and seafood consumption frequency in Italy 2023
Consumer familiarity with plant-based fish and seafood products in Italy in 2023
Vegetarianism and veganism
6
- Vegetarians and vegans in Italy 2014-2024
- Share of vegetarians & vegans in Italy 2024, by gender
- Share of vegetarians & vegans in Italy 2023, by age group
- Share of vegetarians & vegans in Italy 2024, by geographical area
- Frequency of irritation towards individuals consuming meat/fish in Italy in 2024
- Frequency of intolerant attitude towards vegetarians/vegans in Italy 2024
Vegetarianism and veganism
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Vegetarians and vegans in Italy 2014-2024

Vegetarians and vegans in Italy 2014-2024
Share of vegetarian and vegan individuals in Italy between 2014 and 2024
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Share of vegetarians & vegans in Italy 2024, by gender

Share of vegetarians & vegans in Italy 2024, by gender
Are you vegetarian?
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Share of vegetarians & vegans in Italy 2023, by age group

Share of vegetarians & vegans in Italy 2023, by age group
Are you vegetarian?
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Share of vegetarians & vegans in Italy 2024, by geographical area

Share of vegetarians & vegans in Italy 2024, by geographical area
Are you vegetarian?
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Frequency of irritation towards individuals consuming meat/fish in Italy in 2024

Frequency of irritation towards individuals consuming meat/fish in Italy in 2024
Frequency of being irritated in the presence of people who eat meat/fish among vegetarians and vegans in Italy in 2024
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Frequency of intolerant attitude towards vegetarians/vegans in Italy 2024

Frequency of intolerant attitude towards vegetarians/vegans in Italy 2024
Frequency with which vegetarians and vegans noticed negative behavior directed towards them by meat eaters in Italy in 2024
Consumer behavior
6
- Reasons to decrease meat or dairy consumption in Italy 2023
- Important factors for choosing plant-based food products in Italy 2023
- Reasons not to consume plant-based products in Italy 2023
- Place of purchase for plant-based food products in Italy 2023
- Place of consumption for plant-based food products in Italy 2023
- Statements of trust with plant-based food products in Italy 2023
Consumer behavior
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Reasons to decrease meat or dairy consumption in Italy 2023

Reasons to decrease meat or dairy consumption in Italy 2023
Leading reasons to decrease consumption of meat or dairy products in Italy in 2023
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Important factors for choosing plant-based food products in Italy 2023

Important factors for choosing plant-based food products in Italy 2023
Most important factors when choosing plant-based food alternatives in Italy in 2023
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Reasons not to consume plant-based products in Italy 2023

Reasons not to consume plant-based products in Italy 2023
Consumer barriers towards eating plant-based food alternatives in Italy in 2023
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Place of purchase for plant-based food products in Italy 2023

Place of purchase for plant-based food products in Italy 2023
Preferred channel for purchasing plant-based food alternatives in Italy in 2023
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Place of consumption for plant-based food products in Italy 2023

Place of consumption for plant-based food products in Italy 2023
Preferred place for consuming plant-based food alternatives in Italy in 2023
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Statements of trust with plant-based food products in Italy 2023

Statements of trust with plant-based food products in Italy 2023
Association of statements of trust with plant-based food alternatives in Italy in 2023
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