
T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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During a survey carried out in 2025, approximately percent of Germans aged between 20 and 29 said they were following a vegan diet. The share of vegans among respondents aged between 50 and 64 was at ***Ìý±è±ð°ù³¦±ð²Ô³Ù.Ìý
Germany’s share of young adults who follow a vegan diet is one of the highest in Europe. In 2021, the number of people who ate meat substitute products several times a week amounted to approximately *** million people in Germany. Furthermore, more than ** people ate meat substitutes daily. The most widely tried meat substitute is tofu. Other popular choices include soy meat and black beans.
The consumption of milk substitutes in Germany reached around *** million kilograms in 2025. This figure is forecast to nearly double by 2030. In 2020, the retail revenue from vegan dairy substitutes in Germany amounted to over *** million euros. Vegan milk alternatives make up most of the share, as compared to cheese and yogurt. The most popular alternative to conventional milk is oat milk. Milk alternatives made from almond, soy, and coconut are also among the more popular types of milk substitutes consumed in Germany. The main reason for not eating dairy products among German consumers is animal protection. Climate or environment protection are the second most frequently stated reasons, followed by lactose intolerance.
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