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Share of planned purchases for Muslims during Ramadan shopping in the Middle East in 2022, by category

Characteristic	Share of respondents
Confectionary	78%
Apparel / fashion	68%
Religious spiritual items	67%
Restaurant or food delivery	65%
Health and beauty	59%
Home and garden (eg. including decorations)	51%
Personal electronics (i.e. smartphone)	51%
Travel / vacation / life event	48%
Toys	46%
Designer goods	40%
Sporting goods	40%
Video and mobile games	38%
Jewelry	36%

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Release date

March 2022

More information

Region

MENA

Survey time period

February 25 to March 6, 2022

Number of respondents

2,871 respondents

Age group

18-45 years

Special properties

among adult Muslim respondents

Method of interview

Online survey

Supplementary notes

Original question: " In which of the following categories do you shop or plan to spend for this Ramadan?".
Number of respondents:

Iraq: 392
Jordan: 667
Lebanon: 339
Saudi Arabia: 862
UAE: 611

Citation formats

According to a survey conducted in selected Middle Eastern countries in February to March 2022, 68 percent of all Muslim respondents stated they plan to purchase apparel or fashion products during Ramadan in 2022. At the same time, only 36 percent of respondents stated that they planned to purchase jewelry during Ramadan.

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Overview

5

Payment methods

6

Online shopping

4

Consumer behavior

4

Shopping in Ramadan

4

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Topics

Shopping behavior in the Middle East and North Africa

E-commerce in the United Arab Emirates

E-commerce in Saudi Arabia

Online shopping in the Middle East and North Africa

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