Julia Stoll
Research expert covering TV and video media
Digitalization of the media industry in Germany - statistics & facts
The digitalization of the German media industry is an ongoing process, but one which took center stage during the coronavirus (COVID-19) pandemic after it had been declared by the WHO in March 2020. The industry faces constant changes, both in terms of consumer behavior and technological innovations, which in turn lead to faster, easier access to a variety of media, and also feed mobile consumption – this relates to using mobile devices as well as being on the go. In fact, smartphones were among the most used devices for personal media consumption in Germany.
