Information on base: German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.
Information on random sample: 2019: 23,318 respondents, projected to 70.60 million people 2020: 23,191 respondents, projected to 70.64 million people 2021: 22,563 respondents, projected to 70.54 million people 2022: 22,015 respondents, projected to 70.60 million people 2023: 23,524 respondents, projected to 70.08 million people 2024: 23.485 respondents, projected to 70,48 million people
You can find further information on the methodology .
Citation formats
Number of people purchasing e-books in Germany 2019-2024
In 2024, there were about **** million people among the German-speaking population aged 14 years and older who had purchased at least one e-book within the past 12 months. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 19, 2024). Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/436735/e-book-purchases-germany/
IfD Allensbach. "Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2024 (in millions)." Chart. June 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/436735/e-book-purchases-germany/
IfD Allensbach. (2024). Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/436735/e-book-purchases-germany/
IfD Allensbach. "Number of People Who Purchased at Least One E-book within The past 12 Months in Germany from 2019 to 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2024, /statistics/436735/e-book-purchases-germany/
IfD Allensbach, Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/436735/e-book-purchases-germany/ (last visited July 17, 2026)
Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 19, 2024. [Online]. Available: /statistics/436735/e-book-purchases-germany/
