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Digitalization of the arts and culture sector worldwide

Statistics report on the digitalization of the global arts and culture sector

This report presents a range of statistics and facts on the digitalization of the arts and culture sector worldwide. It provides key figures on the online art market, non-fungible tokens (NFTs) in the art segment, and digital activities of museums and galleries. After an insight into social media data of theater and performing arts, the report focuses on online engagement with arts and culture.

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Table of contents

Art market

10
  • Premium Statistic Global online sales of the art and antiques market 2013-2025
  • Premium Statistic Online & offline sales volume share at art auctions in selected global countries 2022
  • Premium Statistic Online & offline sales share value of art auctions in selected global countries 2022
  • Premium Statistic Art buying preferences worldwide 2014-2022, by purchasing method
  • Premium Statistic Share of global art buyers who bought art via online channels 2014-2022
  • Premium Statistic Most common fine art mediums bought online worldwide 2014-2022
  • Premium Statistic Share of global art buyers purchasing art and collectibles online 2022, by amount
  • Premium Statistic Leading channels used by HNW art collectors to purchase art worldwide H1 2024
  • Premium Statistic Social media platforms most used by art buyers worldwide 2015-2022
  • Premium Statistic Leading challenges for art dealers worldwide 2024-2031

NFT art market

6
  • Premium Statistic Sales value of art and collectibles NFTs worldwide 2023-2024
  • Premium Statistic NFT sales in the art segment worldwide in the last 30 days February 2025, by type
  • Premium Statistic NFT sales value in the art segment worldwide in the last 30 days February 2025
  • Premium Statistic Online art platforms planning to adopt blockchain technology worldwide 2019-2021
  • Premium Statistic Total visits to digital art market website superrare.com worldwide 2021-2025
  • Premium Statistic Share of visits to digital art market superrare.com worldwide 2025, by country

Museums and galleries

10
  • Premium Statistic Budget share dedicated to digital activities by museums worldwide 2021
  • Premium Statistic Share of global museums with dedicated personnel for digital activities 2021
  • Premium Statistic COVID-19 impact on digital activities of museums worldwide as of May 2021
  • Premium Statistic New technologies planned to be implemented by museums worldwide May 2021
  • Premium Statistic Accounting and sales technologies to be implemented by museums worldwide May 2021
  • Premium Statistic Marketing tools planned to be used by museums worldwide as of May 2021
  • Premium Statistic Museums with the most social media followers worldwide 2023
  • Basic Statistic Unique visitor count of Smithsonian Institution's websites in the U.S. 2017-2024
  • Premium Statistic Share of museums and galleries communicating digitally in England 2024, by channel
  • Premium Statistic Share of visitor attractions communicating digitally in England 2020-2024, by channel

Theater and performing arts

4
  • Premium Statistic Number of visits to selected performing arts websites worldwide 2024
  • Premium Statistic Most popular Broadway shows on Instagram 2026, by number of followers
  • Premium Statistic Most popular Broadway shows on Twitter 2023, by number of followers
  • Premium Statistic Most popular Broadway shows on Facebook 2025, by number of likes

Online arts and cultural engagement

7
  • Premium Statistic Global interest in trying virtual or online experiences 2022
  • Premium Statistic Global interest in metaverse experiences 2022, by generation
  • Premium Statistic Main reasons why individuals paid for online arts activities in the U.S. April 2021
  • Premium Statistic Online arts and cultural engagement in the U.S. 2021, by activity
  • Premium Statistic Online arts and cultural engagement in the U.S. 2021, by ethnicity
  • Premium Statistic Online cultural engagement during the COVID-19 pandemic in the UK 2022
  • Premium Statistic Online vs. in-person cultural engagement in the UK 2021
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