
Jose Sanchez
Research expert covering society, economy, & politics for Latin America
Since its inaugural season in 1997, the Women鈥檚 National Basketball Association (WNBA) has had its fair share of ups and downs. Riding the wave of popularity surrounding women鈥檚 basketball during the 1996 Summer Olympics, the WNBA recorded average attendances of around 10,000 spectators per regular season game from 1997 to 1999. Meanwhile, viewership for the WNBA Finals averaged over 1.5 million viewers in these seasons, peaking in 1997 at 2.85 million. Post-2000, however, the hype surrounding the league faded; by 2019, the average attendance reached an all-time low of 6,528. Along the way, issues over travel, maternity leave, and pay have plagued the WNBA, with some parties even questioning its viability as a sports league when it reportedly fails to turn a profit. During the 2024 and 2025 seasons, however, saw the league鈥檚 fortunes rebound, leading to the WNBA securing a聽lucrative media rights deal from 2026 onwards, worth a reported 200 million dollars per year.
One of the main drivers of the recent boom in interest in the WNBA was the entry of college superstar Caitlin Clark into the league. Clark鈥檚 impact on the WNBA, known as the 鈥淐aitlin Clark effect鈥, was evident to see even during the 2024 WNBA Draft, with 2.45 million viewers tuning in to see her selected by the Indiana Fever; this was four-times higher than any other previous season. This interest was sustained throughout 2024 and 2025, with the average regular season attendance reaching 9,807 and 11,148, a record figure. With the Fever鈥檚 opening game in the 2025 season against the Chicago Sky averaging a viewership of 2.7 million 鈥 the聽second-highest of any WNBA regular season game 鈥 it seems the Caitlin Clark effect is not going anywhere soon.
Although Clark鈥檚 short time in the league has seen her break records such as the most assists in an WNBA season, players such as Diana Taurasi and Tamika Catchings dominated on the court for over a decade. On the offensive end, Taurasi set the benchmark with over 10,000 points scored during her time at the Phoenix Mercury, which as of April 2026 was over 2,000 points higher than any other player. Catchings, on the other hand, is perhaps the most versatile player to have featured in the WNBA, skilled not only in scoring but also in defense, leading the league in steals by a sizable margin as of April 2026.
While the immediate future of the WNBA looks bright, there are storm clouds on the horizon. Namely, disputes over pay threaten to derail the momentum currently carrying the league. The gender pay gap between the WNBA and NBA is stark, with the average player salaries in the NBA over 100 times higher than in the WNBA. Following the decision of the players鈥 union to opt out of the Collective Bargaining Agreement (CBA) in October 2024, a lockout is a very real possibility if a new CBA is not agreed on by the end of the 2025 season. However, with the league鈥檚 planned expansion in the coming seasons, there is hope that a suitable resolution can be found.

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Revenue of the WNBA 2022-2024

Detailed statistics
NBA & WNBA annual salaries as share of league revenue in 2024

Detailed statistics
WNBA Finals wins by team 2025

Sports leagues with the most dedicated fanbases in the U.S. Q3 2025
Share of avid fans among leading professional sports leagues in the United States as of third quarter 2025

Women's professional basketball revenue worldwide 2024-2025
Revenue of women's professional basketball worldwide in 2024, with a forecast for 2025 (in million U.S. dollars)

Revenue of the WNBA 2022-2024
Estimated revenue of the Women's National Basketball Association (WNBA) in the United States from 2022 to 2024 (in million U.S. dollars)

WNBA teams with the highest revenue 2024
Estimated revenue of teams in the Women's Basketball Association (WNBA) in 2024 (in million U.S. dollars)

Value of teams in the WNBA 2026
Most valuable teams in the Women's National Basketball Association (WNBA) as of May 2026 (in million U.S. dollars)

Annual worth of the WNBA's media rights deals 2024-2036
Estimated annual value of the Women's National Basketball Association (WNBA) broadcast rights deals from 2024 to 2036 (in million U.S. dollars)

Ownership breakdown of the WNBA 2025
Share of equity held in the Women's National Basketball Association (WNBA) as of March 2025, by party

Fastest-growing brands in consumer purchasing consideration in the U.S. 2025
Fastest-growing brands in consumer purchasing consideration in the United States as of 3rd quarter 2025

WNBA teams with a dedicated training facility 2025
Teams in the Women's National Basketball Association with dedicated training facilities as of May 2025

WNBA stadiums 2025, by capacity
Capacity of arenas in the Women's National Basketball Association (WNBA) in 2025, by team

WNBA average regular season attendance 1997-2025
Women's National Basketball Association (WNBA) average regular season attendance from 1997 to 2025

Regular season attendance WNBA games 2023-2025
Average regular season attendance at WNBA games from 2023 to 2025, by team

Highest WNBA attendances 2024
Most attended WNBA regular season games of all time as of September 2024

Average ticket prices in the WNBA 2024-2025
Average ticket prices on the secondary market for games in the Women's National Basketball Association (WNBA) in 2024 and 2025 (in U.S. dollars)

Average ticket price WNBA games 2024
Average ticket price of Women's National Basketball Association (WNBA) games on Vivid Seats in 2023 and 2024, by team (in U.S. dollars)

WNBA games with the highest average ticket price 2024
Most expensive Women's National Basketball Association (WNBA) games on TickPick in 2024, by average ticket price (in U.S. dollars)

WNBA regular season viewers 2025
Average viewership of the WNBA regular season from 2016 to 2025 (in 1,000s)

WNBA Finals TV viewership 2025
Number of TV viewers of the WNBA Finals from 1997 to 2025 (in 1,000s)

WNBA Draft TV viewers in the U.S. 2026
Number of viewers of the WNBA Draft in the United States from 2011 to 2026 (in 1,000s)

All-time most viewed WNBA regular season games 1997-2026
Most watched regular season games in Women's National Basketball Association (WNBA) history as of June 2026 (in millions)

Share of WNBA players 2023, by ethnicity
Share of players in the Women's National Basketball Association (WNBA) in 2023, by ethnicity

Head coaches in the WNBA 2004-2023, by gender
Share of head coaches in the Women's National Basketball Association (WNBA) from 2004 to 2023, by gender

Share of WNBA team presidents 2012-2023, by gender
Share of team CEO/presidents in the WNBA from 2012 to 2023, by gender

Female employees in the WNBA 2009-2023
Share of women employed in the Women's National Basketball Association (WNBA) League Office from 2009 to 2023

Spanish basketball players in the WNBA up to the 2024 season
Spanish basketball players who played in the WNBA up to the 2024 season, by number of seasons played

NBA & WNBA annual salaries in 2025-2026
Average annual salaries in the NBA and WNBA in 2025/26 (in 1,000 U.S. dollars)

NBA & WNBA annual salaries as share of league revenue in 2024
Estimated share of league revenue received by players in the NBA and WNBA in 2024

WNBA salary cap 2017-2025
Salary cap in the Women's National Basketball Association (WNBA) from 2017 to 2025 (in U.S. dollars)

Average player salary in the WNBA by team 2026
Average annual player salary in the Women鈥檚 National Basketball Association in 2026, by team (in 1,000 U.S. dollars)

Highest paid players in the WNBA 2026
Highest paid players in the Women鈥檚 National Basketball Association (WNBA) in the United States in 2026 (in million U.S. dollars)

Minimum player salary in the WNBA 2020-2027
Minimum player salary in the Women's National Basketball Association (WNBA) in the United States from 2020 to 2027, by years of service (in 1,000 U.S. dollars)

Maximum player salary in the WNBA 2020-2027
Maximum player salary in the Women's National Basketball Association (WNBA) in the United States from 2020 to 2027, by contract type (in 1,000 U.S. dollars)

Rookie salary in the WNBA 2025-2028, by pick position
Rookie salary scale in the Women's National Basketball Association (WNBA) in the United States from 2025 to 2028, by pick position (in 1,000 U.S. dollars)

WNBA Finals wins by team 2025
Number of Women's National Basketball Association (WNBA) championships won from 1997 to 2025, by franchise

WNBA all-time scoring list 1997-2026
All-time scoring leaders in the Women's National Basketball Association (WNBA) as of April 2026

WNBA all-time assist leaders 1997-2026
All-time assists leaders in the regular season of the Women's National Basketball Association as of April 2026

WNBA career steals leaders 1997-2026
All-time steals leaders in the Women's National Basketball Association (WNBA) as of April 2026

WNBA all-time rebound leaders 1997-2025
All-time leaders in total number of rebounds in the Women's National Basketball Association (WNBA) as of May 2025

WNBA career games leaders 1997-2025
All-time most games played in the Women's National Basketball Association (WNBA) as of May 2025, by player

Most assists in a game in the WNBA 2025
Most assists made in a single game in the Women's National Basketball Association (WNBA) as of May 2025

Most three-pointers in a WNBA season 2025
Most three-point field goals in a single Women's National Basketball Association (WNBA) season as of May 2025

Players with the most triple-doubles in the WNBA 2025
Most triple-doubles in the Women's National Basketball Association (WNBA) as of May 2025, by player

Highest WNBA attendances 2024
Most attended WNBA regular season games of all time as of September 2024

Public opinion on sports personalities in the U.S. 2025
Favorability of selected sports personalities among respondents in the United States as of March 2025

Highest paid female athletes 2025
Highest paid female athletes from prize money and endorsements worldwide in 2025 (in million U.S. dollars)

Women's basketball players with the most Instagram followers 2025
Instagram following of selected women's basketball players as of May 2025 (in millions)

Share of the U.S. public that believes Caitlin Clark's fame is good for sports 2025
Share of people in the United States that believe the rise of Caitlin Clark is good for sports as of 2025, by ethnicity

Public interest in WNBA in the U.S. 2019-2025
Share of adults who follow the WNBA in the United States from 2019 to 2025

WNBA fans in the U.S. 2025, by gender
Share of individuals who watch or attend WNBA games in the United States as of January 2025, by gender

Fans of the WNBA in the U.S. 2025, by age
Share of individuals who watch or attend WNBA games in the United States as of January 2025, by age

WNBA Instagram followers 2024-2025, by team
Most followed teams from Women's National Basketball Association (WNBA) on Instagram in April 2024 and May 2025, by team (in 1,000s)
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