An April 2024 survey in China found that respondents exhibited diverse purchasing patterns for infant formula, with offline purchases remaining the main channel at **** percent. Meanwhile, **** percent of respondents purchased infant formula through e-commerce platforms.
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iiMedia Research. (June 6, 2024). Popular distribution channels for infant formula products among consumers in China as of April 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1597833/china-popular-distribution-channels-of-baby-formula/
iiMedia Research. "Popular distribution channels for infant formula products among consumers in China as of April 2024." Chart. June 6, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1597833/china-popular-distribution-channels-of-baby-formula/
iiMedia Research. (2024). Popular distribution channels for infant formula products among consumers in China as of April 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1597833/china-popular-distribution-channels-of-baby-formula/
iiMedia Research. "Popular Distribution Channels for Infant Formula Products among Consumers in China as of April 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Jun 2024, /statistics/1597833/china-popular-distribution-channels-of-baby-formula/
iiMedia Research, Popular distribution channels for infant formula products among consumers in China as of April 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1597833/china-popular-distribution-channels-of-baby-formula/ (last visited July 29, 2026)
Popular distribution channels for infant formula products among consumers in China as of April 2024 [Graph], iiMedia Research, June 6, 2024. [Online]. Available: /statistics/1597833/china-popular-distribution-channels-of-baby-formula/