As of April 2025, Aletta Ocean was by far the most popular Hungarian on Instagram, counting 5.6 million followers. Anita Herbert followed in the ranking, whose account was followed by three million people.Â
Instagram users in Hungary
Unlike Facebook, Instagram started gaining popularity in Hungary only in recent years but the number of Hungarian instagrammers has been continuously rising ever since. As of July 2024, there were approximately 2.9 million Instagram users in the country. The primarily photo sharing platform was more popular with younger generations as most of its users were between the ages of 25 and 34 years in 2024.Â
Influencers in Hungary
Influencers are the opinion-shapers of the social media age. People follow them on Instagram, Facebook, TikTok, and YouTube to find entertaining and informative content. In 2023, Hungarians preferred influencers who commented on current events, while reviews and tutorials were also popular content types.
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StarNgage. (April 7, 2025). Most popular Hungarians on Instagram as of April 2025, by number of followers (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1101960/hungary-most-popular-hungarians-on-instagram/
StarNgage. "Most popular Hungarians on Instagram as of April 2025, by number of followers (in millions)." Chart. April 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1101960/hungary-most-popular-hungarians-on-instagram/
StarNgage. (2025). Most popular Hungarians on Instagram as of April 2025, by number of followers (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1101960/hungary-most-popular-hungarians-on-instagram/
StarNgage. "Most Popular Hungarians on Instagram as of April 2025, by Number of Followers (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Apr 2025, /statistics/1101960/hungary-most-popular-hungarians-on-instagram/
StarNgage, Most popular Hungarians on Instagram as of April 2025, by number of followers (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1101960/hungary-most-popular-hungarians-on-instagram/ (last visited July 26, 2026)
Most popular Hungarians on Instagram as of April 2025, by number of followers (in millions) [Graph], StarNgage, April 7, 2025. [Online]. Available: /statistics/1101960/hungary-most-popular-hungarians-on-instagram/
