Julia Stoll
Research expert covering TV and video media
Digital audio in Hungary - statistics & facts
Like most media formats, audio content consumption has shifted towards the online space. Due to its growing audience base, the digital audio market has attracted advertisers who wish to reach larger crowds. Consequently, Hungary鈥檚 online audio advertising expenditure increased by over 135 percent between 2021 and 2024. With podcast and music streaming growing in popularity, are on-demand audio formats threatening the role of the radio?
