Tourism in Rome - statistics & facts
People all over the world know that 鈥淩ome wasn鈥檛 built in a day鈥. This expression gives us some idea of the timeless beauty of the Italian capital, with both the Colosseum archaeological park and the city鈥檚 historical center listed as UNESCO World Heritage Sites. The number of visitors to Rome鈥檚 Colosseum reached almost 15 million in 2024. When compared to attendance at the Louvre in Paris, the most visited museum worldwide, which totaled around nine million, the popularity of this iconic monument becomes even clearer. It is therefore no surprise that Rome consistently ranks as the Italian destination with the highest number of overnight stays.
Given the competitive accommodation prices and the sharp increase in overnight stays experienced in the post-pandemic years, Rome鈥檚 charm is poised to remain high. That said, a 2024 analysis of hotel occupancy rates among European cities shows that there is room for growth, with the Italian capital trailing behind other popular destinations such as London, Barcelona, and Paris. Furthermore, these three European cities ranked among the most visited destinations by global digital nomads in 2025. In contrast, Rome did not even make it to the list, suggesting that there is still much that could be done to appeal to less traditional travelers.
How many tourists visit Rome every year?
In 2024, the number of international tourist arrivals in Rome exceeded eight million, reaching an all-time high. While inbound arrivals to the city increased by roughly four percent from 2019, international overnight stays in Rome showed much higher growth, surging by over 40 percent over the same period. Although domestic overnight stays in the Italian capital also peaked in 2024, the number of domestic tourist arrivals in Rome鈥檚 accommodation establishments remained below pre-pandemic levels.Which nationalities visit Rome the most?
Rome鈥檚 popularity spans the globe, but the appeal of the Eternal City is particularly strong among travelers from the United States. In 2024, tourist arrivals from the U.S. were higher than the combined figure for the United Kingdom, Spain, and France, which are among the leading inbound travel markets in Rome. When breaking down the number of international overnight stays in Rome by country, all the city鈥檚 main inbound tourist markets experienced year-on-year growth, with China reporting one of the most significant annual increases.How much does a stay in Rome cost?
Despite being the most visited Italian destination, Rome is not the most expensive city in the country for a hotel stay. In a 2025 study on the average price of four-star hotels in Italy, the Italian capital ranked behind other tourist hotspots like Venice and Florence, with an average cost per night of around 200 euros. When looking at the price per night of Airbnb listings in Italian cities in 2025, this scenario did not change, with listings in Rome being almost 20 euros cheaper than in Venice.Given the competitive accommodation prices and the sharp increase in overnight stays experienced in the post-pandemic years, Rome鈥檚 charm is poised to remain high. That said, a 2024 analysis of hotel occupancy rates among European cities shows that there is room for growth, with the Italian capital trailing behind other popular destinations such as London, Barcelona, and Paris. Furthermore, these three European cities ranked among the most visited destinations by global digital nomads in 2025. In contrast, Rome did not even make it to the list, suggesting that there is still much that could be done to appeal to less traditional travelers.
