Amsterdam鈥檚 picturesque canal ring area, a listed UNESCO World Heritage Site, has earned the city the nickname of 鈥淰enice of the North鈥, and attracts millions of visitors to the Dutch capital every year. In fact, in 2024, this popular city in the Netherlands recorded more travelers than its Italian counterpart. That year, the
, including inbound and domestic travelers, reached almost 10 million. Comparatively, the
The accommodation market in Amsterdam: hotels and Airbnb
In 2024, there were just under 500
hotels and similar accommodation establishments in Amsterdam, including services such as motels, boarding houses, and apartment hotels. While the number of such establishments reported an annual decline, the total
rooms available in Amsterdam鈥檚 hotels and similar services reached an all-time high in 2024, peaking at almost 42,000. When looking at the short-term rental market, data on the
number of Airbnb listings in selected European cities shows that Amsterdam had over 10,000 apartments and rooms listed on Airbnb in 2024. While this figure was higher than that of other travel hotspots in the region, such as Dublin and Edinburgh, Amsterdam recorded around 5,000 fewer listings than Vienna and Athens.
What are the most popular visitor attractions in Amsterdam?
With a collection spanning 800 years of Dutch history and including artworks by some of the country鈥檚 most renowned painters, like Rembrandt and Vermeer, the Rijksmuseum is undoubtedly one of the city鈥檚 tourist highlights. In 2024,
attendance at the Rijksmuseum reached 2.5 million, making it the
most visited museum in the Netherlands. Two other iconic visitor attractions in the Dutch capital are the
Van Gogh Museum and the
Anne Frank House, with almost two million and over one million visitors in 2024, respectively. Besides its popular museums and galleries, each year in October the city hosts the Amsterdam Dance Event, one of the
most visited European music festivals, which attracted a staggering 500,000 visitors in 2024.
Amsterdam鈥檚 challenges with tourism
Just like
Venice鈥檚 tourism market struggles with overcrowding and increasing prices for locals, the 鈥淰enice of the North鈥 is also notably battling with
overtourism. Residents鈥 protests against rising rents and the inappropriate behavior of tourists have prompted Amsterdam鈥檚 city council to launch the so-called 鈥淪tay Away鈥 campaign. This initiative aims to discourage tourists who mainly travel to Amsterdam for drugs, alcohol, and visits to the Red Light District, in an attempt to shift the city鈥檚 image away from being a party destination. While the effectiveness of the program remains to be seen, there is no doubt that mass tourism will remain a key challenge for the city鈥檚 tourism market, with
overnight stays in Amsterdam expected to grow steadily in the coming years.
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liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
