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In March 2025, the number of international tourist arrivals in Italy, including visitors who stayed overnight and same-day travelers, totaled almost *** million. This figure showed an increase in arrivals of *** percent over the previous year.

How much do inbound travelers spend in Italy?

In 2023, Italy ranked fourth on the list of the countries with the highest number of international tourist arrivals worldwide, with almost ** million arrivals. While the number of travelers did not catch up yet with pre-pandemic levels, the total international tourist expenditure in Italy exceeded the figure from 2019, amounting to over ** billion euros in 2023.

What are the leading inbound travel markets in Italy?

Both before and after the impact of the pandemic, Germany was the leading inbound travel market in Italy based on tourist arrivals, ranking ahead of France and Switzerland in 2024. While Germany was also the country with the highest inbound tourist expenditure in Italy that year, the United States came in second in that case, followed by the United Kingdom and France.