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Tourism in London

Statistics report on tourism in London, United Kingdom

This report presents a range of statistics and facts on the tourism market in London, one of the world's leading city tourism destinations. It provides key figures on inbound and domestic travel in the UK's capital, as well as data on accommodation establishments and visitor attractions. For further information, please also see the report on Travel and tourism in the United Kingdom (UK).

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Table of contents

Overview

7
  • Basic Statistic Inbound tourist visits to the UK 2002-2024
  • Premium Statistic International tourist spending in the UK 2004-2024
  • Premium Statistic Leading UK cities for international tourism 2019-2024, by visits
  • Premium Statistic Leading UK cities for international tourism spending 2019-2024
  • Premium Statistic Leading European city tourism destinations 2019-2024, by number of bed nights
  • Premium Statistic Most visited cities by digital nomads worldwide 2025
  • Premium Statistic Most popular travel destinations on TikTok worldwide 2024, by number of posts

Inbound tourism

7
  • Premium Statistic Number of international tourist visits to London, UK 2011-2024
  • Premium Statistic Number of international tourist visits to London, UK 2019-2022, by purpose
  • Premium Statistic Number of inbound overnight stays in London 2009-2024
  • Premium Statistic Forecast number of inbound overnight stays in London, UK 2023-2031
  • Premium Statistic International tourist expenditure in London, UK 2009-2024
  • Premium Statistic International tourist expenditure in London, UK 2019-2023, by purpose
  • Premium Statistic Forecast international tourist expenditure in London, UK 2023-2031

Domestic tourism

5
  • Premium Statistic Domestic overnight trips to London 2011-2024
  • Premium Statistic Forecast number of domestic overnight stays in London, UK 2023-2031
  • Premium Statistic Domestic tourism expenditure in London 2011-2023
  • Premium Statistic Leading regions for spring staycations in the UK 2025
  • Premium Statistic Leading regions for summer staycations in the UK 2026

Accommodation

5
  • Premium Statistic Hotel occupancy rate in London, UK Q1 2024-Q4 2025
  • Premium Statistic ADR of hotels in London, UK Q1 2023-Q4 2025
  • Premium Statistic RevPAR of hotels in London, UK Q1 2024-Q4 2025
  • Premium Statistic Number of Airbnb room listings in London, UK 2025, by room type
  • Basic Statistic Airbnb listings in London 2025, by room type

Visitor attractions

9
  • Premium Statistic Most visited tourist attractions in London, UK 2019-2024
  • Basic Statistic Most visited free attractions in London 2019-2024
  • Basic Statistic Most visited paid attractions in London 2019-2024
  • Premium Statistic Number of visitors to the Natural History Museum in London, England 2011-2024
  • Premium Statistic Number of visitors to the British Museum in London, England 2011-2024
  • Premium Statistic Number of visits to the ZSL London Zoo in the UK 2010-2024
  • Premium Statistic Number of visits to the Tower of London in England 2010-2024
  • Premium Statistic Number of visits to Westminster Abbey in the UK 2010-2024
  • Basic Statistic Royal tourism: admissions to Royal Estate in the UK 2019-2025, by establishment
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