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Overtourism in European cities

Statistics report on overtourism in European cities

This report presents a range of statistics and facts on overtourism in European cities. It provides key data that help understand the complexity of this phenomenon and its potential impact on popular destinations in the region, such as the sector's contribution to GDP and employment, tourism growth, and tourism density and intensity. Finally, it focuses on the opinions of Europeans on overtourism and the different initiatives proposed to limit this issue.

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Table of contents

Importance of tourism

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  • Premium Statistic Share of travel and tourism GDP in selected European cities 2019-2022
  • Premium Statistic Share of travel and tourism jobs in selected European cities 2019-2022
  • Premium Statistic Share of inbound vs. domestic tourist arrivals in selected European cities 2024
  • Premium Statistic Share of inbound vs. domestic overnight stays in selected European cities 2024

Tourism growth

4
  • Premium Statistic CAGR of inbound tourist arrivals in selected European cities 2014-2024
  • Premium Statistic CAGR of inbound overnight stays in selected European cities 2014-2024
  • Premium Statistic CAGR of domestic tourist arrivals in selected European cities 2014-2024
  • Premium Statistic CAGR of domestic overnight stays in selected European cities 2014-2024

Tourism density and intensity

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  • Premium Statistic Forecast change in tourist visits per km² in global destinations 2023-2030
  • Premium Statistic Risk level from concentrated tourism in selected European destinations 2023
  • Premium Statistic Number of tourist arrivals per inhabitant in selected European cities 2024
  • Premium Statistic Number of overnight stays per inhabitant in selected European cities 2024
  • Premium Statistic Number of Airbnb listings per 1,000 inhabitants in selected European cities 2025

Opinions on overtourism

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  • Premium Statistic Opinions of Europeans on the amount of inbound tourists in their local area 2024
  • Premium Statistic Share of Europeans who expressed sympathy for overtourism protestors worldwide 2024
  • Premium Statistic Opinions of Europeans on tourist tax fees to reduce overtourism worldwide 2024
  • Premium Statistic Opinions of Europeans on limiting the amount of tourists in popular destinations 2024
  • Premium Statistic Opinions of Europeans on advance booking for tourists to visit popular sites 2024
  • Premium Statistic Europeans' main concerns about trips within Europe 2026
  • Premium Statistic Criteria for choosing a European destination among long-haul travelers worldwide 2023
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