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Electronic cigarettes (e-cigarettes) in the United States

Statistics report on e-cigarettes in the United States

This report provides statistical information about electronic cigarettes, also known as e-cigarettes in the United States. Data covering the market players, usage and consumer behavior are also included in the report.

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Table of contents

Global overview

4
  • Premium Statistic Revenue of the e-cigarettes industry worldwide 2018-2030
  • Premium Forecast ARPU in the e-cigarettes segment worldwide 2018-2030
  • Premium Forecast E-cigarette market breakdown worldwide 2022, by brand
  • Premium Forecast E-cigarette smokers in selected countries worldwide 2024

U.S. market

5
  • Premium Forecast Revenue of the e-cigarettes industry in the United States 2018-2030
  • Premium Forecast Revenue growth of e-cigarettes in the United States 2019-2030
  • Premium Forecast ARPU in the e-cigarettes segment in the United States 2018-2030
  • Premium Statistic U.S. e-cigarettes wholesale volume change in 2025, by segment and channel
  • Basic Statistic Share of U.S. high school students who used tobacco products 2024, by product

Market players

5
  • Premium Statistic E-cigarette market share in the United States in 2023, by brand
  • Premium Statistic Dollar sales of leading brands of e-cigarettes in the U.S. 2024
  • Premium Statistic Philip Morris International's smoke-free products revenue 2019-2023
  • Premium Statistic New categories revenue of British American Tobacco 2019-2025
  • Premium Statistic JUUL funding 2015-2023

Usage

4
  • Premium Statistic Generational breakdown of e-cigarettes and vape pens use in the U.S. 2025
  • Premium Forecast United States: e-cigarette users by age 2024
  • Premium Statistic E-cigarettes: usage share of U.S. high school students 2011-2024
  • Premium Statistic E-cigarettes: usage share of U.S. middle school students 2011-2023

Consumer behavior

2
  • Premium Statistic Most popular e-cigarette brand among teenagers in the U.S. 2024
  • Premium Statistic Most popular e-cigarette flavors among teenagers in the U.S. 2024
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