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Share of consumers wearing sports brand clothes in everyday life in Japan as of May 2024

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Source

Release date

May 2024

Region

Japan

Survey time period

May 24 to 26, 2024

Number of respondents

1,100 respondents

Age group

20-69 years

Method of interview

Online survey

Supplementary notes

Respondents were asked about wearing sports brand clothes in everyday life outside of doing sports.

Citation formats

Habit of wearing sportswear as casual wear in Japan 2024

Published by
Bruna Rocco,
Aug 14, 2025

Although athleisure has become a common fashion style in Japan, wearing sports brand clothes in daily life remained uncommon. In a survey conducted in May 2024, only **** percent of respondents would wear clothes of sports brands regularly outside sports activities. Over ** percent either never wore or did not own any sportswear brand items.

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Overview

4

Sportswear

4

Outdoor gear

4

Competitive sports

6

Domestic brands

5

Retailers

3

Household expenditure

3

Consumer behavior

5

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Topics

Sporting goods market in JapanSports in JapanFitness industry in JapanSports participation in JapanOutdoor activities in Japan
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