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Sports in Japan

Statistics report on sports in Japan

This report presents facts about sports in Japan. It contains information on the industry's market size, governmental and private funding of sports, and the state of participation, spectating, as well as current trends and consumer opinions.

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Table of contents

Market size and expenditure

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  • Premium Statistic Market size of sports facilities and sports schools in Japan 2014-2023
  • Premium Statistic Market size of sports participation in Japan 2017-2024
  • Premium Statistic Market size of the sports participation industry in Japan 2017-2025, by segment
  • Premium Statistic Average annual spending on sports in Japan 2024, by category
  • Premium Statistic Distribution of annual expenses for doing sports and training in Japan 2024
  • Premium Statistic Distribution of yearly expenses for watching live sports competitions in Japan 2024

Participation

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  • Premium Statistic Sport participation rate in Japan 2024, by type of activity
  • Premium Statistic Sport participation rate among male adults 2024, by type of activity
  • Premium Statistic Sport participation rate among female adults 2024, by type of activity
  • Premium Statistic Participation in sports among adults FY 2024, by frequency
  • Premium Statistic Share of people doing sports once a week or more in Japan FY 2024, by age and gender
  • Premium Statistic Number of sports club members at junior high schools in Japan 2016-2024
  • Premium Statistic Number of high school sport club members in Japan FY 2015-2024, by gender

Spectating and attendance

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  • Premium Statistic Most watched sports on TV or the internet in Japan 2024, by sport
  • Premium Statistic Attendance rate at live sports events in Japan 2024, by sport
  • Premium Statistic Total attendance at NPB baseball matches in Japan 2015-2024
  • Premium Statistic Overall number of attendances in the J.League 1994-2024
  • Premium Statistic Number of attendances at B.League matches from season 2015/2016 to 2024/2025
  • Premium Statistic Attendance at V-League matches in Japan 2024/2025, by division

Sports popularity

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  • Premium Statistic Attitudes towards sports in Japan 2024
  • Premium Statistic Most popular sports in Japan 2024
  • Premium Statistic Most popular sports to watch in Japan 2025
  • Premium Statistic Most popular athletes in Japan 2025
  • Premium Statistic Most popular J1 soccer teams in Japan 2025
  • Premium Statistic Favorite baseball teams in Japan 2025

Funding

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  • Premium Statistic Japan Sport Council's income budget FY 2025, by source
  • Premium Statistic Expenditure budget of Japan Sport Council FY 2025, by type
  • Premium Statistic Sales proceeds of Sports Promotion Lottery in Japan FY 2006-2024
  • Premium Statistic Total subsidies given by the Sports Promotion Lottery in Japan 2024, by category
  • Premium Statistic Government sports budget in Japan FY 2007-2025
  • Premium Statistic Government sports budget breakdown in Japan FY 2025, by purpose

Professional league financials

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  • Premium Statistic Revenue of J. League teams FY 2024, by division
  • Premium Statistic Ordinary revenue of the J. League 2016-2024
  • Premium Statistic Japan Rugby Football Union ordinary revenue FY 2016-2024
  • Premium Statistic Ordinary revenue of NPB in Japan FY 2015-2024
  • Premium Statistic Ordinary revenue of the Japan Basketball Association FY 2015-2024
  • Premium Statistic Ordinary revenue of the Japan Volleyball Association FY 2015-2024
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