The higher price point is a major impression consumers in Japan had of functional wear, as revealed in a survey conducted in July 2025. While the high entry barrier due to the price was a major impression respondents had of functional apparel, **** percent of respondents were worried about the durability of the advertised functions after washing.
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Cross Marketing. (July 8, 2025). Opinion on functional wear in Japan as of July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1619459/japan-opinion-on-functional-wear/
Cross Marketing. "Opinion on functional wear in Japan as of July 2025." Chart. July 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1619459/japan-opinion-on-functional-wear/
Cross Marketing. (2025). Opinion on functional wear in Japan as of July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1619459/japan-opinion-on-functional-wear/
Cross Marketing. "Opinion on Functional Wear in Japan as of July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jul 2025, /statistics/1619459/japan-opinion-on-functional-wear/
Cross Marketing, Opinion on functional wear in Japan as of July 2025 ÌÇÐÄÆƽâ°æ, /statistics/1619459/japan-opinion-on-functional-wear/ (last visited July 24, 2026)
Opinion on functional wear in Japan as of July 2025 [Graph], Cross Marketing, July 8, 2025. [Online]. Available: /statistics/1619459/japan-opinion-on-functional-wear/
