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Domestic shipment value of the athletic wear market in Japan from 2016 to 2024 with a forecast for 2025 (in billion Japanese yen)

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Source

Release date

July 2025

Region

Japan

Survey time period

2016 to 2024

Special properties

market sizes is based on the shipment value (domestic shipment) of manufacturers

Supplementary notes

*Prospect.
**Forecast.

Research targets were sporting goods manufacturers, importers, wholesalers, and retailers.

Data prior to 2020 comes from previous reporting.
100 Japanese yen equal 0.7 U.S. dollars or 0.59 euros as of July 2025.
Values have been rounded. 

Citation formats

Athletic wear market size in Japan 2016-2025

Published by
Bruna Rocco,
Jul 23, 2025

For 2024, the domestic shipment value of athletic wear in Japan was forecast to amount to about billion Japanese yen. Athletic gear made up more than ** percent of the Japanese sporting goods market in 2024.

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Overview

4

Sportswear

4

Outdoor gear

4

Competitive sports

6

Domestic brands

5

Retailers

3

Household expenditure

3

Consumer behavior

5

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Topics

Sporting goods market in JapanSports in JapanFitness industry in JapanSports participation in JapanOutdoor activities in Japan
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* For commercial use only

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