Key insights
- Province with the largest number of bubble tea shops
- Guangdong

Detailed statistics
Number of freshly made tea outlets in China 2025, by province
- Average annual salary of employees in new-style tea shop industry
- k CNY

Detailed statistics
Average annual salary of staff in new-style tea shop industry in China 2017-2023
- Share of online food delivery in the freshly made tea market
- %

Detailed statistics
Retail sales share of freshly made tea via delivery in China 2018-2028
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Current statistics on this topic
Recommended statistics
China's new-style tea market
7
- Retail sales value of freshly made tea stores in China 2018-2028
- Retail sales value of freshly made tea shops in China 2018-2028, by city tier
- Retail sales value of freshly made tea shops in China 2018-2028, by type
- Penetration rate of chain bubble tea outlets in China 2017-2027
- Breakdown of new bubble tea products on Meituan in China 2023, by price range
- Sales breakdown of tea beverage orders on Dianping in China Q4 2025, by price range
- Number of new registered milk tea companies China 2014-2023
China's new-style tea market
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Retail sales value of freshly made tea stores in China 2018-2028

Retail sales value of freshly made tea stores in China 2018-2028
Retail sales value of the freshly-made tea shop industry in China from 2018 to 2023, with estimates until 2028 (in billion yuan)
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Retail sales value of freshly made tea shops in China 2018-2028, by city tier

Retail sales value of freshly made tea shops in China 2018-2028, by city tier
Retail sales value of the new-style tea shop industry in China from 2018 to 2023, with estimates until 2028, by city tier (in billion yuan)
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Retail sales value of freshly made tea shops in China 2018-2028, by type

Retail sales value of freshly made tea shops in China 2018-2028, by type
Retail sales value of the new-style tea shop industry in China from 2018 to 2023, with estimates until 2028, by service type (in billion yuan)
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Penetration rate of chain bubble tea outlets in China 2017-2027

Penetration rate of chain bubble tea outlets in China 2017-2027
Share of freshly-made beverage chain stores in total stores in China from 2017 to 2022, with estimates until 2027
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Breakdown of new bubble tea products on Meituan in China 2023, by price range

Breakdown of new bubble tea products on Meituan in China 2023, by price range
Distribution of new-style tea beverage products listed on Meituan in China from March to June 2023, by price range
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Sales breakdown of tea beverage orders on Dianping in China Q4 2025, by price range

Sales breakdown of tea beverage orders on Dianping in China Q4 2025, by price range
Distribution of the sales volume of tea beverage orders on Dianping in China in 4th quarter of 2025, by price range
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Number of new registered milk tea companies China 2014-2023

Number of new registered milk tea companies China 2014-2023
Number of newly registered bubble tea related enterprises in China from 2014 to 2023 (in 1,000s)
Leading market players
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Market distribution of bubble tea drinks in China 2024, by brand

Market distribution of bubble tea drinks in China 2024, by brand
Market share of leading new-style tea beverage brands in China in 2024
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Most trusted milk tea brands in China 2025, based on NPS

Most trusted milk tea brands in China 2025, based on NPS
Leading new-style tea beverage brands as of June 2025, based on Net Promoter Score
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Revenue of Mixue Ice Cream & Tea 2019-H1 2025

Revenue of Mixue Ice Cream & Tea 2019-H1 2025
Revenue of beverage company Mixue Ice Cream & Tea from 2019 to 1st half 2025 (in billion yuan)
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Revenue of Baicha Baidao (Chabaidao) in China 2020-2023

Revenue of Baicha Baidao (Chabaidao) in China 2020-2023
Revenue of beverage company Sichuan Baicha Baidao Industrial Co., Ltd. (Chabaidao/ChaPanda) from 2020 to 2023 (in billion yuan)
Penetration
6
- Number of freshly made tea outlets in China 2025, by province
- Leading new-style tea brands in China 2025, by number of outlets
- Store coverage of leading bubble tea brands in China 2024
- Distribution of Mixue Ice Cream & Tea stores in China H1 2025, by city tier
- Distribution of GoodMe stores in China 2025, by city tier
- Distribution of Baicha Baidao stores in China 2021-2024, by city tier
Penetration
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Number of freshly made tea outlets in China 2025, by province

Number of freshly made tea outlets in China 2025, by province
Number of new-style tea beverage outlets in China 2025, by province
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Leading new-style tea brands in China 2025, by number of outlets

Leading new-style tea brands in China 2025, by number of outlets
Leading new-style tea beverage brands in China as of October 2025, based on the number of outlets
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Store coverage of leading bubble tea brands in China 2024

Store coverage of leading bubble tea brands in China 2024
Number of cities where leading new-style tea beverage brands are present in China as of June 2024
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Distribution of Mixue Ice Cream & Tea stores in China H1 2025, by city tier

Distribution of Mixue Ice Cream & Tea stores in China H1 2025, by city tier
Distribution of the new-style tea beverage shops of Mixue Ice Cream & Tea in China in 1st half 2025, by city tier
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Distribution of GoodMe stores in China 2025, by city tier

Distribution of GoodMe stores in China 2025, by city tier
Distribution of the new-style tea beverage shops of Guming Holdings Ltd. (GoodMe) in China as of June 2025, by city tier
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Distribution of Baicha Baidao stores in China 2021-2024, by city tier

Distribution of Baicha Baidao stores in China 2021-2024, by city tier
Distribution of the new-style tea beverage stores of Sichuan Baicha Baidao Industrial Co., Ltd. (Chabaidao/ChaPanda) in China from 2021 to 2024, by city tier
Consumer behaviors and preferences
8
- Frequency of purchasing new-style tea beverages in China 2025
- Change in willingness to buy new-style tea in the future in China 2024
- Opinion on reasonable price of milk tea in China 2024
- Preferred bubble tea brands among Chinese consumers 2025
- Favorite freshly made drink types among college students in China 2023
- Preferred purchase channels for bubble tea drinks among Chinese consumers 2024
- Opinions of Chinese consumers on the healthiness of tea drinks 2024
- Consumer expectations of healthy tea drinks in China 2024
Consumer behaviors and preferences
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Frequency of purchasing new-style tea beverages in China 2025

Frequency of purchasing new-style tea beverages in China 2025
Frequency of buying freshly made new-style tea beverages in China as of January 2025
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Change in willingness to buy new-style tea in the future in China 2024

Change in willingness to buy new-style tea in the future in China 2024
Change in willingness to buy new-style tea beverages in the future among consumers in China as of July 2024
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Opinion on reasonable price of milk tea in China 2024

Opinion on reasonable price of milk tea in China 2024
Consumers' opinion on acceptable price of new-style tea beverages in China as of July 2024
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Preferred bubble tea brands among Chinese consumers 2025

Preferred bubble tea brands among Chinese consumers 2025
Favorite new-style tea beverage brands among Chinese consumers as of July 2025
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Favorite freshly made drink types among college students in China 2023

Favorite freshly made drink types among college students in China 2023
Favorite types of freshly made beverages among college students in China as of December 2023
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Preferred purchase channels for bubble tea drinks among Chinese consumers 2024

Preferred purchase channels for bubble tea drinks among Chinese consumers 2024
Favorite channels to buy new-style tea beverages among Chinese consumers as of July 2024
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Opinions of Chinese consumers on the healthiness of tea drinks 2024

Opinions of Chinese consumers on the healthiness of tea drinks 2024
Share of Chinese consumers who would take healthiness into consideration when purchasing tea beverages as of July 2024
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Consumer expectations of healthy tea drinks in China 2024

Consumer expectations of healthy tea drinks in China 2024
Expectations of healthy tea beverages among Chinese consumers as of July 2024
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