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Gen Z consumers in China
Statistics report about Generation Z consumers in China
In this report, you will find graphs and information about China's Generation Z consumers (born between 1995 and 2009). In addition to demographic and financial information, the report contains key statistics about Gen Z' online and offline shopping habits.
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Table of contents
Gen Z population in China
3
- Basic Statistic Age distribution in China 2015-2025
- Basic Statistic Population distribution by five-year age group in China 2024
- Premium Statistic Education level of Generation Z in China 2025
Financial and employment background
5
- Premium Statistic Monthly surveyed urban youth unemployment rate in China 2023-2026
- Premium Statistic Annual disposable household income of Chinese Gen-Z 2025
- Premium Statistic Confidence level in the economy among Chinese consumers 2024, by generation
- Premium Statistic Self-assessed personal economic situation in China 2025, by generation
- Premium Statistic Impact of the economic circumstances on Gen Z in China 2025
Gen Z online shoppers
5
- Premium Statistic Online purchases of Zoomers in China 2025, by category
- Premium Statistic Attitudes towards online shopping among Chinese Zoomers 2025
- Premium Statistic Commonly used social media platforms for social commerce China 2025, by age
- Premium Statistic Share of fresh food e-commerce shoppers China 2023, by age group
- Premium Statistic Consumers using a brand or store's official app in China 2023, by age group
Selected consumer goods
5
- Premium Statistic Color makeup consumer distribution China 2023, by age
- Premium Statistic Domestic cosmetic product consumer distribution China 2023, by age
- Premium Statistic Male makeup consumer distribution China 2023, by age
- Premium Statistic Share of luxury consumers China 2023, by age group
- Premium Statistic Breakdown of coffee drinkers in China 2025, by age group
Shopping preferences and behaviors
6
- Premium Statistic Leading purchase channels by consumer age in China 2023
- Premium Statistic Popular physical stores among Zoomers in China 2024
- Premium Statistic Share of second-hand shoppers in China 2025, by generation
- Premium Statistic Purchase intention of Chinese Zoomers 2024, by product category
- Premium Statistic Brand awareness of Chinese Zoomers 2024, by product category
- Premium Statistic Share of Gen Z household purchase decision makers in China 2025, by product type
FURTHER REPORTS
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