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Bubble tea industry in China

Statistics report on China's new-style tea drink industry

This report presents a range of statistics and facts about China's new-style tea drink industry. The new-style tea drink, also referred to as bubble tea in China, is a fashionable, freshly-made beverage. This report provides an overview of the new-style tea drink market in China, its leading players, penetration, and the behaviors of consumers.

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Table of contents

China's new-style tea market

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  • Premium Statistic Retail sales value of freshly made tea stores in China 2018-2028
  • Premium Statistic Retail sales value of freshly made tea shops in China 2018-2028, by city tier
  • Premium Statistic Retail sales value of freshly made tea shops in China 2018-2028, by type
  • Premium Statistic Penetration rate of chain bubble tea outlets in China 2017-2027
  • Premium Statistic Breakdown of new bubble tea products on Meituan in China 2023, by price range
  • Premium Statistic Sales breakdown of tea beverage orders on Dianping in China Q4 2025, by price range
  • Premium Statistic Number of new registered milk tea companies China 2014-2023

Leading market players

4
  • Premium Statistic Market distribution of bubble tea drinks in China 2024, by brand
  • Premium Statistic Most trusted milk tea brands in China 2025, based on NPS
  • Premium Statistic Revenue of Mixue Ice Cream & Tea 2019-H1 2025
  • Premium Statistic Revenue of Baicha Baidao (Chabaidao) in China 2020-2023

Penetration

6
  • Premium Statistic Number of freshly made tea outlets in China 2025, by province
  • Premium Statistic Leading new-style tea brands in China 2025, by number of outlets
  • Premium Statistic Store coverage of leading bubble tea brands in China 2024
  • Premium Statistic Distribution of Mixue Ice Cream & Tea stores in China H1 2025, by city tier
  • Premium Statistic Distribution of GoodMe stores in China 2025, by city tier
  • Premium Statistic Distribution of Baicha Baidao stores in China 2021-2024, by city tier

Consumer behaviors and preferences

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  • Premium Statistic Frequency of purchasing new-style tea beverages in China 2025
  • Premium Statistic Change in willingness to buy new-style tea in the future in China 2024
  • Premium Statistic Opinion on reasonable price of milk tea in China 2024
  • Premium Statistic Preferred bubble tea brands among Chinese consumers 2025
  • Premium Statistic Favorite freshly made drink types among college students in China 2023
  • Premium Statistic Preferred purchase channels for bubble tea drinks among Chinese consumers 2024
  • Premium Statistic Opinions of Chinese consumers on the healthiness of tea drinks 2024
  • Premium Statistic Consumer expectations of healthy tea drinks in China 2024
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