United States: most popular sex toy types 2022| ��ƽ��

Most popular sex toys in the United States in 2022, by product type

Characteristic	Share of respondents
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Release date

March 2022

More information

Region

United States

Survey time period

2022

Number of respondents

1,760*

Age group

18 years and older

Special properties

respondents who stated that they owned at least one sex toy

Supplementary notes

The original question was formulated as follows: “Which sex toys do you own?”
The source does not specify the exact dates of survey.
* This figure refers to the survey's total number of respondents.
The source adds the following information: "We have conducted two surveys providing us with longitudinal data on the development over the last 5 years (2017-2022). The two surveys gathered responses from 1,760 respondents."

Citation formats

According to the results of a survey carried out in the United States in 2022, around ** percent of surveyed participants stated that they owned a vibrator, making it the most popular sex toy in the North American country. Anal toys and lubricants ranked second and third respectively, with over ** percent of respondents saying that they owned them.

The sexual wellness industry in the United States

The global sex toy market is steadily growing, and the United States accounts for a large share of it. In the country, interest in learning about the sexual wellness industry is significant, especially among men. Sex toys and similar products are the first ones that American consumers think of when it comes to the sexual wellness market. The average yearly spending on such products exceeded *** U.S. dollars for over 40 percent of surveyed respondents as of 2022.

Vibrators are the leading sex toys in the U.S.

Vibrators are one of the most popular types of sex toys for both genders, with around ** percent of U.S. women stating that they owned at least one vibrator in 2022. That year, Magic Wand Vibrators were the most beloved, with ** percent of surveyed respondents stating that they already owned one. Meanwhile, Shockwaves were the most desired type of vibrator.