The source does not specify the type of survey. The source formulated the question as follows: "Have you ever purchased a recreational sexual wellness product (i.e. sex toys, BDSM) online before, and if so, would you do it again?"
Percentage points exceeding 100 percent are probably due to rounding.
Citation formats
U.S. consumers' views on online sexual wellness product purchases 2022, by generation
According to the results of a recent survey carried out in the United States, ** percent of millennial respondents stated that they purchased a recreational sexual wellness product online before and that they would do it again. Around ** percent of respondents belonging to Gen X stated the same.
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Latana. (September 27, 2022). Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1338422/consumers-view-on-sexual-wellness-product-online-purchases-in-the-us/
Latana. "Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by generation." Chart. September 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1338422/consumers-view-on-sexual-wellness-product-online-purchases-in-the-us/
Latana. (2022). Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1338422/consumers-view-on-sexual-wellness-product-online-purchases-in-the-us/
Latana. "Number of Consumers Who Bought Sexual Wellness Products Online and Would Repurchase Them in The United States in 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Sep 2022, /statistics/1338422/consumers-view-on-sexual-wellness-product-online-purchases-in-the-us/
Latana, Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1338422/consumers-view-on-sexual-wellness-product-online-purchases-in-the-us/ (last visited August 05, 2026)
Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by generation [Graph], Latana, September 27, 2022. [Online]. Available: /statistics/1338422/consumers-view-on-sexual-wellness-product-online-purchases-in-the-us/
