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Apple Pay trends

Statistics report about Apple Pay

Apple Pay is one of the more out-spoken examples of mobile payments - an app on a mobile device that can be used to conduct payments. How big is its market share? This report combines survey information and estimates from various sources on the payments solution from Cupertino, California.

First, the report focuses on user penetration in different countries - both among mobile/online payment users, and in general among all respondents - and merchant acceptance. Second, the report continues with figures released over time on the payment method's revenue and business model.

Note that Apple rarely shares figures on its payment service, however, making it difficult to measure its exact market size.

Table of contents

Penetration

5
  • Premium Statistic Apple Pay penetration, online and offline, in 19 countries worldwide in Q1 2026
  • Premium Statistic Quarterly Apple Pay penetration, online or offline, in the U.S. 2018-2026
  • Premium Statistic Quarterly Apple Pay penetration, online or offline, in the UK 2018-2026
  • Premium Statistic Quarterly Apple Pay penetration, online or offline, in China 2018-2026
  • Premium Statistic Quarterly Apple Pay penetration, online or offline, in Australia 2020-2026

Merchant acceptance

5
  • Premium Statistic Market share of online payment processing software on web domains worldwide 2026
  • Premium Statistic Merchants who accept Apple Pay for online payments in 205 countries worldwide 2026
  • Premium Statistic Apple Pay acceptance by e-commerce vendors in 20 countries between 2022 and 2024
  • Premium Statistic Apple Pay acceptance by e-commerce vendors between 2022 and 2024, by industry
  • Premium Statistic Apple Pay usage on websites across 166 countries and territories worldwide 2023

Financials

5
  • Premium Statistic Largest fintech companies worldwide 2025, by market cap
  • Premium Statistic Apple Pay global user number 2016-2020
  • Premium Statistic Apple Pay, Google Pay users for POS in the U.S. 2019-2021, with forecast to 2026
  • Premium Statistic Apple iTunes, software, and services revenue quarterly FY 2013-2026
  • Premium Statistic Apple Pay revenue worldwide 2019, with a forecast for 2023

Awareness

5
  • Premium Forecast Apple Pay brand profile in the United States 2023
  • Basic Statistic Most well-known digital payment brands in the United States 2023
  • Premium Forecast Apple Pay brand profile in the UK 2023
  • Basic Statistic Most well-known digital payment brands in the UK 2023
  • Premium Forecast Apple Pay brand profile in Germany 2023

Trends

5
  • Premium Statistic Annual buy now, pay later (BNPL) global market size 2014-2025, with forecast to 2030
  • Premium Statistic PayPal, Afterpay, Affirm, Apple Pay Later use for BNPL in the U.S. 2023
  • Premium Statistic Apple Card user demographics in the U.S. 2023, by age, gender, income, race
  • Premium Statistic Likelihood of opening an Apple savings account in the U.S. 2023, by generation
  • Premium Statistic Likelihood of opening an Apple savings account in the U.S. 2023, by Apple ownership
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