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Digital wallets worldwide

Statistics report on the market size and user count of digital wallets in different countries worldwide

Digital wallets are considered the fastest growing digital payment method in the world, but which brands do people use? This report explores this question, focusing on figures from app trackers.

First, it compares the penetration of digital wallets across different regions in the world. Second, the report explores countries where wallets are linked to (credit) cards. Finally, the report compares different countries and how many users prefer which digital wallet.

Some of the key questions asked in this report include: How big are digital wallets expected to become? Which countries/regions use them the most? How big are Apple Pay and Google Pay? Which digital wallets are popular in emerging countries like Indonesia or Vietnam?

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Table of contents

Penetration

5
  • Premium Statistic Digital wallet share in e-commerce and POS in 2025 with a 2030 forecast, by region
  • Premium Statistic Online wallet payment penetration rate in 42 countries worldwide 2025
  • Premium Statistic Mobile wallet adoption in 38 countries and territories worldwide as of 2023
  • Premium Statistic Wallet use as a payment method for e-commerce worldwide 2024, by age and gender
  • Premium Statistic Increase in use of selected online payment methods worldwide in 2024, by age gender

Brands

5
  • Premium Statistic Market share of online payment processing software on web domains worldwide 2026
  • Premium Forecast Top e-commerce marketplaces worldwide 2025, by gross merchandise value
  • Premium Statistic Apple Pay penetration, online and offline, in 19 countries worldwide in Q1 2026
  • Premium Statistic Google Pay penetration, online and offline, in 19 countries worldwide in Q1 2026
  • Premium Statistic Samsung Pay penetration, online and offline, in 14 countries worldwide in Q1 2026

Card linked wallets

6
  • Premium Statistic Value of card linked wallets in e-commerce in China 2023, with 2028 forecast
  • Premium Statistic Value of card linked wallets in e-commerce in the U.S. in 2023, with 2028 forecast
  • Premium Statistic Value of card linked wallets in e-commerce in the UK in 2023, with 2028 forecast
  • Premium Statistic Value of card linked wallets in e-commerce in Spain 2023, with 2028 forecast
  • Premium Statistic Value of card linked wallets in e-commerce in Italy 2023, with 2028 forecast
  • Premium Statistic Value of card linked wallets in e-commerce in Canada 2023, with 2028 forecast

Africa

3
  • Premium Statistic Biggest digital wallet apps on mobile in Egypt in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Nigeria in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in South Africa in 2025, based on MAU

Europe

6
  • Premium Statistic Biggest digital wallet apps on mobile in France in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Germany in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Italy in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Poland in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Spain in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in the UK in 2025, based on MAU

Latin America and the Caribbean

6
  • Premium Statistic Biggest digital wallet apps on mobile in Argentina in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Brazil in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Chile in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Colombia in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Ecuador in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Peru in 2025, based on MAU

Middle East and Central Asia

5
  • Premium Statistic Biggest digital wallet apps on mobile in Azerbaijan in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Israel in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Kazakhstan in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Saudi Arabia (KSA) in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in UAE in 2025, based on MAU

North America

3
  • Premium Statistic Biggest digital wallet apps on mobile in Canada in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Mexico in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in the United States 2025, based on MAU

South Asia, East Asia, Australia and Oceania

6
  • Premium Statistic Biggest digital wallet apps on mobile in Australia in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Hong Kong in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in India in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Japan in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in the Philippines in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in South Korea in 2025, based on MAU

Southeast Asia

5
  • Premium Statistic Biggest digital wallet apps on mobile in Indonesia in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Malaysia in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Singapore in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Thailand in 2025, based on MAU
  • Premium Statistic Biggest digital wallet apps on mobile in Vietnam in 2025, based on MAU
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