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Selected insights on target group: Digital banking users in Israel

• There are digital banking users throughout all income brackets
• Digital banking users value similar aspects of life as the overall consumer
• Movies, TV shows and music are relatively prevalent interests of digital banking users
• Digital banking users have similar hobbies as the average onliner
• 48% of digital banking users remember seeing advertising in video portals

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Israel
• Gender of consumers in Israel
• Consumer’s level of education in Israel
• Share of consumers in Israel in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Israel live
• Communities where consumers live in Israel

• Most important aspects of life for consumers in Israel
• Top 10 interests of digital banking users in Israel
• Top 10 hobbies and leisure activities of digital banking users in Israel

• Agreement with statements in Israel
• The 10 most important issues facing Israel according to digital banking users
• Political attitudes of consumers in Israel

• Top 10 places where digital banking users in Israel have come across digital advertising in the past 4 weeks
• Devices consumers in Israel use regularly to access the internet
• Social media activities in Israel by type
• Places where consumers in Israel have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Israel have been using in the past 4 weeks