ÌÇÐÄÆƽâ°æ

This report analyses consumers who answered the question "How do you process your banking matters with the bank that you primarily use (e.g., transactions)?"

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country's economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

Demographic profile

• Age of consumers in Belgium
• Gender of consumers in Belgium
• Level of education in Belgium
• Share of consumers in Belgium in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Belgium live
• Communities where consumers live in Belgium
• Accommodation type and home ownership in Belgium
• LGBTQ+ status of consumers in Belgium

• Most important aspects of life for consumers in Belgium
• Top 10 interests of digital banking users in Belgium
• Top 10 hobbies and leisure activities of digital banking users in Belgium
• Top 10 sports activities of digital banking users in Belgium
• Top 10 sports followed by digital banking users in Belgium
• Pets living with digital banking users in Belgium

• Agreement with statements in Belgium
• The 10 most important issues facing Belgium according to digital banking users
• Political attitudes of consumers in Belgium
• Innovation adopter types based on statements towards innovation by consumers in Belgium
• Economic situation in Belgium as percieved by digital banking users
• Perceived personal economic situation of digital banking users
• Agreement with statements regarding economic concerns of digital banking users

• Type of media consumers in Belgium have been using in the past 4 weeks
• Top 10 social networks used by digital banking users
• Top 10 channels where digital banking users in Belgium remember coming across digital advertising
• Places where consumers in Belgium have come across non-digital advertising in the past 4 weeks